How Much Revenue Print Newspapers & Magazines Market Will Generate Globally Till 2028? |Grand View Research, Inc.Posted by Mrudula Karmarkar on December 16th, 2022 The global print newspapers & magazines market size is expected to reach USD 105.24 billion by 2028, registering a CAGR of -2.3% over the forecast period, according to a new report by Grand View Research, Inc. The growing rapid digitalization of newspapers and magazines in emerging economies has experienced significant shrinkage of print media in recent years and is likely to witness a decline in the market over the forecast period. However, print media circulation decline in recent years around the globe is the major factor that restrains the market growth. The increasing acceptance of print advertising among the various industries in recent years to offer information about their company and products is expected to accelerate the market growth. Moreover, the rising effectiveness of print newspapers & magazines in developing countries due to the huge number of subscribers around the globe is accelerating the market growth. Moreover, print newspapers & magazines are rapidly gaining popularity among the people because it is an attractive platform for premium segment readers, which in turn is accelerating the market growth. Furthermore, the lockdown situation which was observed during the COVID-19 pandemic, and showed a negative impact on the market forced advertisers to slash marketing budgets or pause advertising spending during this period. Moreover, the increasing spending on print media after the ease of several restrictions is expected to boost the market growth over the forecast period. The magazine segment is expected to register a CAGR of -1.4% from 2022 to 2028. The increasing adoption of print magazines for brand awareness and promotion of the various products through print media has significantly accelerated the growth of this segment. However, the rising investment in digital magazines by the various advertisers due to the high engagement of customers on the online platforms may hinder the growth of this segment. Additionally, the rising acceptance of smartphones and growing internet penetration rate across the globe is propelling the digital magazines market, which is restraining the growth of the market over the forecast period. The Asia Pacific dominated the market with the largest revenue share in 2021. The growing technological advancement in augmented printing and paper manufacturing is expected to accelerate the market growth. Moreover, the increasing number of subscribers of print newspapers and magazines across the region is expected to drive the market. However, the increasing investment in digital media by media companies across the region is hindering the growth of the market. Additionally, the intense competition among the vendors of print media along with strict government regulation regarding print advertising is restraining the market growth over the last few years. To Request Sample Copy of this report, click the link: Newspapers and magazines have been gradually losing customers for years. However, rising consumers' inclination toward free or more affordable substitute media like online publications over the last few years is restraining the market growth. Moreover, increasing subscriptions to digital newspapers and magazines are hindering market growth over the forecast period. For an instance, The New York Times has reported that nearly 39% of subscribers have subscribed to the digital newspaper. In addition to this, print media circulation decline in recent years across the globe is the major factor that restrains the market growth. Furthermore, the growing investment in print advertising by industry verticals to build trust and nurture relationships with existing customers is propelling the market growth. Print Newspapers & Magazines Market Report Highlights
Newspaper and magazine advertising is gaining popularity in the advertising world because it creates brand awareness and also compliments the brand’s advertising campaigns on other channels, which is estimated to boost market growth over the last few years. However, the rapid increase in digitalization of media, and people having shifted from print to digital content is hindering the market growth. Furthermore, various print newspaper organizations are adopting online platforms to offer news content has been noted to reduce print newspaper circulations. In addition, intense competition among the vendors of the print media business is restraining the market growth. Diversified business models, strategic partnerships, changing distribution channels, and convergent platforms are accelerating market growth. Moreover, print newspapers and magazines continue to be an attractive platform for premium segment readers and image advertisers across the globe, which are contributing to the market growth. Additionally, advancement in printing technology such as augmented printing and technological development in paper manufacturing has led to a significant increase in market growth. However, the rising penetration rate of smartphones and affordable internet is accelerating online media platforms which have led to restraining the market growth. Further, strict government regulations regarding print newspapers & magazines will continue to hinder the market growth. The COVID-19 pandemic has negatively affected the print newspapers & magazines business. In response to the pandemic, governments around the world implemented several measures to try to contain the virus, such as quarantines, shutdowns, travel bans and restrictions, and work-from-home orders. Moreover, the pandemic and subsequent slow economy impacted several core print newspapers and magazine advertisers such as promoting community events, retail, and movies. These categories cut back on their marketing budgets, accelerating declines in advertising revenue. List of Key Players of Print Newspapers & Magazines Market
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