Top Emerging Trends Of Oral Care Market Progress Forecast 2030 |Grand View Research, Inc.Posted by Mrudula Anil Karmarkar on June 13th, 2023 The global oral care market size is expected to reach USD 58.5 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.4% from 2022 to 2030. Growing cases of dental caries and rising awareness among people regarding oral hygiene have contributed to the market growth. According to FDI World Dental Federation, oral diseases affect around 3.5 billion people worldwide and it is estimated that around 2.3 billion people suffer from dental caries (tooth decay) of permanent teeth, globally. The lack of a proper diet is one of the leading factors contributing to the increase in the number of dental problems worldwide. Proper brushing of the teeth using toothpaste containing fluoride and a toothbrush can hinder dental problems to a significant extent, thereby creating demand for these products. Various awareness programs initiated by major players have led to increased awareness regarding oral hygiene among people of both developed as well as developing countries. For instance, the BRIGHT SMILES, BRIGHT FUTURES program by Colgate-Palmolive Company has been proactively involved in providing dental screenings and spreading oral health education with over billions of children and their families in many countries benefited from it. Thus, such support and initiatives have played a significant role in creating awareness among consumers worldwide about the importance of oral and dental hygiene. Furthermore, bringing new products into the market is another significant driver influencing the demand for oral care products. The launch of advanced products, such as powered toothbrushes and toothpaste, has transformed the market. In December 2020, P&G’s Crest, Oral-B, and Blend-a-med announced the launch of its first-ever recyclable high-density polyethylene toothpaste tubes in Europe and North America. The COVID-19 pandemic has significantly affected the market. Initially, due to lockdown and global restrictions being imposed in most countries, many dental treatments and procedures were halted. The COVID-19 pandemic initially caused a massive disruption in the supply chain of the overall medical industry. However, leading personal care players such as Colgate-Palmolive Company; Johnson & Johnson Services, Inc.; and Procter & Gamble witnessed a rise in their sales from the oral care segment as consumer focus on hygiene is growing. The growing prevalence of dental caries both among adults and children is expected to fuel the market growth. According to the World Health Organization (WHO), over 530 million children population suffer from tooth decay of primary teeth. Major players such as Colgate-Palmolive Company and Procter & Gamble have adopted various initiatives to spread awareness regarding oral hygiene both for children and adults, which is leading to an increase in the demand for oral care products. To Request Sample Copy of this report, click the link: https://www.grandviewresearch.com/industry-analysis/oral-care-market/request/rs1 The rising prevalence of dental caries is another important driver impacting the demand for oral care products. Tooth decay commonly occurs among children due to their unhealthy food habits and lack of oral hygiene. Hence, the young population is more prone to dental caries. According to a recent study, nearly 50% of preschool children throughout the world have dental caries. As a result, the need for effective oral care products for dental caries in children is increasing. Consulting a dentist helps choose appropriate oral care products, which increases the demand for these products. Moreover, every year, nearly 15% of the edentulous population opts for dentures, as stated by the American College of Prosthodontists. They also estimated that around 23 million older adults are completely edentulous. Hence, the geriatric population is considered another driver impacting the demand for denture products, thereby supporting the growth of the market. Oral Care Market Report Highlights
The supply chain of dental oral care products was also affected initially. The pandemic has caused a massive disruption in the supply chain of the overall medical device industry. However, this was estimated to be a temporary effect and during the forecast period, the demand for oral care is likely to increase. An increase in awareness regarding dental care and changing demographics are driving the market. Leading personal care players such as Colgate-Palmolive Company; Johnson & Johnson Services, Inc.; and Procter & Gamble witnessed a rise in their sales from the oral care segment as consumer focus on hygiene is growing. In well-developed countries like the U.S., with the high cost of living, most people are opting for newly launched oral care products, such as powered toothbrushes and other new dental care products. These products are also easily available in the country, which is further increasing their demand. Moreover, the U.S. is the third-largest country in the world in terms of population. This is considered a very significant factor aiding the demand for oral care products, particularly toothbrushes and toothpaste. The increase in awareness among the population regarding aesthetic oral treatment aids in maintaining fresh breath. This is also one of the key drivers positively impacting the demand for oral care products. Teeth whitening products are also being widely adopted by people in order to augment their dental esthetics. As per the American Dental Hygienists’ Association (ADHA), in the U.S. Dental hygienists, there are around 150,000 registered dental hygienists who promote good oral hygiene by providing proper dental hygiene techniques and plans. These professionals are a good source of recommending appropriate oral cleaning products to be used at home, based on the data from the Bureau of Labor and Statistics (BLS). List of Key Players of the Oral Care Market
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