How to Create Backlit Signs to Make It a Game Changer for Your Business?

Posted by Steve Morgan on September 8th, 2023

Engaging backlit signs can make a striking initial impression on your business, guaranteeing visibility to potential customers from morning to night.

As the initial point of contact for potential customers, your signage plays a crucial role in enhancing your business branding. Your brand serves as a mirror to your business's reputation and stands as a critical asset. Consequently, when your business signage doesn't align with your brand identity, it diminishes the overall impact and effectiveness of your business.

A backlit sign will give your business a competitive edge. Do not let inconsistent branding grab the essence of your custom backlit sign printing and mislead your consumers. Take a look at some ideas to ensure your business sign and branding are in sync.

1.  Ensure the Sign is Functional

Above all, prior to your custom backlit sign achieving broad prospective customer engagement or achieving local recognition, it's imperative that it fulfills its core function: drawing attention to your business. In the present fast-paced landscape, fresh potential customers pass by your storefront or location daily, underscoring the necessity to optimize your signage for business expansion.

Should your office or storefront find itself in close proximity to a highway, considering a lofty backlit sign becomes a favorable choice, enabling you to capture the attention of passing travelers. Research demonstrates that backlit signage has the potential to elevate sales by as much as 15.6%. Conversely, when located within suburban areas, an appropriately sized sign of moderate height can effectively enhance your business's visibility.

2.  Display Your Logo Properly

The majority of businesses allocate a significant portion of their marketing budget to crafting an ideal logo that encapsulates their brand essence. It's a logical step to leverage this investment in your business signage, including options like backlit signs or magnetic vehicle signs, thereby elevating your brand to a statement. A substantial 60% of businesses have affirmed that adjusting the design or augmenting the visibility of their signage yielded favorable outcomes in terms of transaction volume, sales, and profits, exhibiting an average growth of approximately 10%.

Through the consistent display of your brand logo on your signage, you can establish a lasting presence in your customers' thoughts, particularly if your business is situated in a bustling area or a prominent district of the town.

3.  Match It to Your Brand

Recognizable fonts and distinctive colors often set apart well-known brands. It's essential to weave your business's branding elements—like fonts, themes, and colors—into your signage. Doing so brings forth advantages tied to heightened brand recognition. Effective business branding carries rewards such as an enhanced image, elevated customer loyalty, and a favorable overall reputation.

The top priority for 89% of marketers is establishing brand awareness, closely trailed by lead generation and sales objectives. Notably, 77% of marketing leaders affirm that business branding significantly influences revenue growth. Given this context, when you view backlit signs or vehicle signs as potent marketing assets, you unlock a range of avenues to engage with potential customers creatively. These avenues offer innovative ways to communicate your business message effectively through captivating signage.

Bottom Line

Employing customized backlit signs proves to be a powerful and influential technique for enhancing your business's visibility, establishing a robust brand identity, and distinguishing yourself in the current competitive landscape. By integrating these signs into your marketing approach and adhering to the professional insights shared in this piece, you can harness their transformative potential to drive success and foster growth for your business.