Top Facts You Didn’t Know About J-Beauty Products market & Impact of COVID-19

Posted by Mrudula Anil Karmarkar on November 3rd, 2023

San Francisco, 03 November 2023: The ReportJ-Beauty Products Market Size, Share & Trends Analysis Report By Product (Skincare, Haircare, Color Cosmetics), By Type (Conventional, Organic), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

The global J-beauty products market size is anticipated to reach USD 45.01 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 3.9% from 2023 to 2030 in terms of revenue. The increasing skincare concerns and increasing demand for organic and natural cosmetics and personal care products are driving the market’s growth.

The COVID-19 pandemic had a negative impact on the J-beauty products industry’s growth. The beauty industry as a whole faced challenges during the pandemic, including supply chain disruptions, reduced consumer spending, and changing consumer priorities. Restrictions on international travel and lockdown measures in different countries affected the production and distribution of J-beauty products. Many manufacturers faced difficulties in sourcing ingredients, packaging materials, and components, leading to delays and supply shortages.

A key factor driving the growth is the emphasis on quality and innovation in J-beauty products. Japanese brands are well-known for their attention to detail and dedication to manufacturing high-quality beauty products. This commitment to quality has given J-beauty products a reputation for efficacy and dependability, attracting consumers looking for long-lasting skincare and high-quality beauty solutions. In addition, the growing trend towards the simplicity and minimalism of skincare steps is also driving the market. J-beauty products offer a minimalist approach to skincare that focuses on essential steps including effective ingredients such as green tea, rice bran, and others promoting a less-is-more philosophy instead of lengthy and complicated routines.

The growing skincare concerns, evolving consumer preferences, and lifestyle changes have shaped the J-beauty products market. Consumers today are more informed and conscious about their skincare needs, seeking solutions for specific concerns such as aging, acne, hyperpigmentation, and sensitivity. J-beauty brands have responded to these concerns by developing targeted products and formulations that address these issues effectively. As per METI, brightening, moisturizing and anti-aging products are in high demand in the Japanese market and worldwide.

The ability of J-beauty products to address specific skincare concerns has attracted consumers looking for customized and results-driven solutions. Moreover, the Japanese market players keep implementing technology for product customization and modification.

Request sample report of J-Beauty Products Market@ https://www.grandviewresearch.com/industry-analysis/j-beauty-products-market-report/request/rs1

J-Beauty Products Market Report Highlights

• Based on product, the skincare segment accounted for the largest revenue share of 46.6% in 2022. This can be attributed to growing beauty and wellness consciousness among consumers and the increasing aging population
• Based on type, the conventional segment dominated the market and held a share of 90.8% in 2022. This can be attributed to the low cost and easy availability of conventional J-beauty products. The organic segment is expected to grow at a CAGR of 6.0% over the forecast period
• Based on distribution channel, the hypermarkets/supermarkets segment dominated the market with a share of 34.6% in 2022. The hypermarkets/supermarkets offer a personalized experience to the consumers and provide discounts and other benefits which makes them a popular choice among consumers
• Asia Pacific held a market share of 69.4% in 2022 due to the increasing penetration of J-beauty products and increasing consumer spending on skincare products. North America is anticipated to expand at a CAGR of 4.8% over the forecast period
• Mergers & acquisitions, agreements, R&D activities, new product launches, and expansions are the key strategies being adopted by the companies. For instance, in August 2022, Rey Nakajima launched a new J-beauty brand REY TOKYO in Germany. The brand was created by combining ancient beauty ingredients from Japan and the latest technology from Germany.

The rise of social media and influencer marketing has also played a significant role in popularizing J-beauty products. Influencers and beauty enthusiasts have shared their positive experiences and results with J-beauty products, creating a buzz and generating curiosity among their followers. The accessibility of information through social media platforms such as Instagram, Facebook, and YouTube has facilitated product discovery and encouraged consumers to explore J-beauty offerings.

Key market players such as Shiseido Co.,Ltd. and Kosé Corporation are also benefitting from this marketing trend and are launching newer products. In April 2022, Shiseido Co.,Ltd., launched its J-beauty show on YouTube which was hosted by Candice Kumai, the fitness expert, TV personality, and New York Times bestselling author. Such strategies help brands to capture a large audience and effectively informed the target audience about the benefits and uses of their products.

J-beauty Products Market Report Scope 

List of Key Players in the J-Beauty Products Market

• Shiseido Company, Limited
• mandom corp.
• Unilever
• L'Oreal Groupe (Nihon L’Oreal)
• Procter & Gamble Company
• Kao Corporation
• Lion Corporation
• KOSÉ Corporation
• POLA ORBIS HOLDINGS INC.
• FANCL CORPORATION
• CANMAKE