Tips to Distribute Your Custom Flyer Printing

Posted by Steve Morgan on December 1st, 2023

After you have designed and printed your flyer, you need to make sure that it gets as much attention as possible. Designing is just half the battle won and the key strategy is to nail the distribution process.

In this article, we are going to discuss how to distribute your custom flyer printing to grab potential customers.

a. Consider Your Timing

While it might be stating the obvious, flyers are not renowned for their durability. If you plan to display flyers outdoors, their lifespan could significantly diminish due to exposure to the elements. Before utilizing a staple gun, consult your local weather forecast, taking into consideration factors like snow, rain, and heavy winds. If adverse weather conditions are anticipated, you may need to reconsider your plans.

Continuing on the topic, consider holidays too. During certain occasions, such as Christmas, your flyer printing will be vying for attention amid numerous decorations. Space for displaying your flyer might not be as readily available as it was before. It doesn't imply that advertising around a holiday, especially if your message is seasonal or topical, is a bad idea. However, it's essential to be mindful of the competition and adjust your approach accordingly.

b. Take Your Distribution into Account

It is important to consider how the flyers folded are reaching out to your intended audience. Here are a few choices.

·   Hand out the flyers directly to people

·   Hang the flyers in community or public areas

·   Deliver the flyers door-to-door

·   Keep a stack of flyers in areas with higher footfalls

The method you are choosing will have an important effect on the distribution plan. For instance, it will decide how many flyers are needed for accomplishing your goal.

Regardless of where you are distributing the folded flyer printing, you need to make sure that you have permission. Not every place, which is open to the public is open to flyering, too. Neighborhoods might have soliciting policies, while parks can have maintenance staff. Cafes and storefronts have managers.

But you should not lose hope. Often, you can chat with the owners of the property to decide if they are open the flyering. In case you come across shops with flyers out in the front, that is a good sign. Places, such as laundromats or campuses, have corkboards, particularly for flyers. Do not be afraid to ask.

c.  Build a Distribution Team

In case you are handing out flyers or hanging them all by yourself, it can be a long ride. Flyer distribution can happen faster in a team. What’s good is you can ask for help. In case you are launching a new store and announcing it, you can ask your employees to help you out. In case it is a concert or party, recruit friends and family. In case it is an organization or club, it should not be difficult to find volunteers.

If flyers are lower in quantity, you can easily distribute them. But in case your back is against the wall, know that you have options. In case you do not have the time and cannot find anyone to help you out, reach out to a flyer distribution company.

There are special businesses created to take care of the flyer distribution process, from the beginning to the end. They will come up with a smart plan targeting the audience in a timely fashion. You should just know that you will not have control over how they are doing their job.