Know More About “Postpartum Products Market 2022-2030” Growth Worldwide…..|Grand View Research, Inc.

Posted by Mrudula Anil Karmarkar on January 2nd, 2024

San Francisco, 02 January 2023: The ReportPostpartum Products Market Size, Share & Trends Analysis Report By Product (Breastfeeding Accessories, Perineal Cooling Pads, Others), By Sales Channel (Hospital Pharmacy, Retail Store, E-Commerce), By Region, And Segment Forecasts, 2022 - 2030

The global postpartum products market size is expected to reach USD 3.90 billion by 2030, registering a CAGR of 6.5% according to a new report by Grand View Research, Inc. A rise in the pregnancy rate globally is expected to boost the demand for postpartum products. These products help to deal with the physical changes of pregnant women post-pregnancy. However, the economic crisis caused by COVID-19 in many countries across the globe has led to a considerable decline in birth rates. For instance, a survey by the National Academy of Sciences in Europe showed that 73.0% of those planning to have a child in 2020 decided to delay or abandoned their plans entirely. This is expected to impact the market growth in the long term.

The growing burden of problems during pregnancy, especially in developing countries, is likely to upsurge the adoption of postpartum products in such countries. As per the WHO, in 2017, approximately 810 women died every day from pregnancy and childbirth. In addition, the rising awareness among consumers regarding the use of safer and more effective post-partum solutions is anticipated to propel the market growth over the forecast period.

Moreover, the presence of various e-commerce sites offering postpartum products might drive the sales of the products through this sales channel over the forecast period. Motherhood Maternity, The Moms Co., Amazon, Walmart, Babylist, and Buy Buy Baby are some of the notable e-commerce sites that offer significant discounts and prompt customer service on various postpartum products owing to which people prefer to shop via the online sites.

The worldwide surge in women’s employment rate and growing consumer awareness about postpartum products coupled with development in healthcare infrastructure in emerging economies is expected to positively impact the postpartum products market growth during the forecast period. However, owing to the current outbreak of COVID-19, the market is expected to witness slow growth for a short period. Demand for these products has decreased as many companies are facing short-term operational issues owing to supply chain constraints (restrictions at international borders).

The offline sales channel including pharmacies, hypermarkets, specialty stores, and departmental stores which majorly contribute to revenue generation of postpartum products, are shut worldwide. To deal with this situation majority of the brands are trying to engage their consumers online. However, the postpartum products market does not have any direct impact due to COVID-19, hence the demand for these products is likely to gain momentum as the effect of the pandemic subsides with time.

Request sample report of Postpartum Products Market@https://www.grandviewresearch.com/industry-analysis/postpartum-products-market-report/request/rs1

Postpartum Products Market Report Highlights

  • Based on product, the breastfeeding accessories segment dominated the market with a revenue share of over 55.0% in 2020 owing to the growing awareness among new mothers regarding the benefits of postpartum products
  • Based on sales channel, the hospital pharmacy (inpatient) segment dominated the market with a revenue share of over 35.0% in 2020 due to the easy availability of a wide range of postpartum products. Moreover, hospital pharmacists help consumers in seeking advice, which is an added advantage
  • Asia Pacific dominated the market with a revenue share of over 40.0% in 2020. The rising awareness level, coupled with the presence of a large population in this region, is expected to boost the demand for postpartum products over the forecast period

An increase in women’s employment rate is expected to be a high-impact rendering driver of the postpartum products market. Increased involvement of women in the workforce is making them more self-sustainable and financially strong, leading to the adoption of quality healthcare products for them and their babies, which, in turn, is fueling the postpartum products market growth. As per the International Labor Office (ILO), there has been visual progress in terms of employment opportunities and gender equality over the past 20 years.

Postpartum Products Market Report Scope

Report Attribute

Details

Market size value in 2022

USD 2.36 billion

Revenue forecast in 2030

USD 3.90 billion

Growth Rate

CAGR of 6.5% from 2022 to 2030

Base year for estimation

2021

Historical data

2018 - 2020

Forecast period

2022 - 2030

List of Key Players in Postpartum Products Market

  • Koninklijke Philips N.V.
  • Medela LLC
  • Newell Brands
  • Ameda
  • NUBY
  • Mayborn Group Limited
  • Edge well Personal Care
  • Handi-craft Company (Dr. Brown’s)
  • Artsana S.P.A
  • Medline

Like it? Share it!


Mrudula Anil Karmarkar

About the Author

Mrudula Anil Karmarkar
Joined: July 2nd, 2020
Articles Posted: 1,940

More by this author