Herbal Beauty Products market to Eyewitness Huge Marginal Growth by 2027

Posted by Mrudula Anil Karmarkar on January 3rd, 2024

San Francisco, 03 January 2024: The ReportHerbal Beauty Products Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Fragrance), By End use (Men, Women), By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027

The global herbal beauty products market size is anticipated to reach USD 117.3 billion by 2027, expanding at a CAGR of 5.2%, according to a new report by Grand View Research, Inc. Rising awareness among consumers regarding herbal cosmetics and associated benefits such as skin healing, smoothing appearance, enhancing and conditioning properties have been driving the market. Herbal cosmetics contain extracts that are made of the plant roots and leaves and are free from synthetic ingredients, which make them suitable for all skin types. At a macro level, increasing spending on beauty and personal care by consumers has been favoring market growth over the years.

Herbal cosmetics emerged as the latest trend within the market in the recent past. As the demand for plant base cosmetics have been increasing, manufacturers are concentrating on achieving green formulations in the premium categories and labeling the ingredients. For example, Blissoma offers a large selection of cosmetics organized by skin type. Their preservative-free cosmetics include natural ingredients like fruit enzymes, and organic herbs, plant-based extracts, and grains.

Consumers worldwide prefer herbal beauty products such as skin care, hair care, and fragrances. Of all these categories, the skin care segment is expected to remain dominant over the forecast period. Rising customer demand for medicinal ingredients in cosmetics is expected to help market growth over the forecast period to prevent skin and acne problems. Cleanser and toner, cream and lotion, facewash and scrub are sub-segments of the skin care segment.

In recent years, an increasing number of working women population have been driving the demand for herbal beauty products. Women pay more attention to their skin and appearance, which have been encouraging manufacturers in the industry to venture into relatively novel categories such as facial masks, facewash, lotions, and serums.

With regards to sales/distribution channels for herbal beauty products, offline distribution channels such as hypermarkets and drug stores are likely to remain as the most preferred platforms throughout the forecast period. For instance, in April 2018, Rausch Herbal Beauty Products entered into travel retail with Dufry at Zurich. Rausch's product range includes specialist hair and body care items, which are available as sets, travel retail, and body care gift boxes.

Asia Pacific is anticipated to be the fastest growing market, with a CAGR of 6.2% from 2020 to 2027. The growth is mainly attributed to rising cosmetic and personal care spending by the consumers in the region. Based on U.S. Department of Commerce, International Trade Administration report, the per capita yearly spending on personal care products in South Korea and Japan have been increasing every year and was valued at USD 171 and USD 174, respectively, in 2015. Growing inclination of consumers towards plant based cosmetics will drive the market in the region.

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Rising focus on appearance and looks coupled with increased acceptance of herbal products among consumers are some of the factors that are expected to help the expansion of the market worldwide. The increased demand for chemical-free beauty products along with growing awareness about cruelty-free cosmetics is supporting market growth. The significant increase in the influence of social media and beauty blogs that communicate the benefits of herbal beauty products is likely to impact the sales of herbal beauty products. Moreover, herbal beauty products are suitable for all skin types and are available in a variety of products such as foundation, eye shadow, and lipstick regardless of skin tone.

Herbal Beauty Products Market Report Highlights

  • The skin care segment is expected to grab more than 36.4% share of the overall revenue by 2027. Growing awareness among people about the benefits of herbal cosmetics to improve skin such as slow aging process and long lasting moisturization is driving the segment
  • In terms of distribution channel, the hypermarkets segment emerged as the largest in 2020, and is expected to retain its position throughout the forecast period
  • The lockdown situation imposed across the globe has significantly reduced the demand for herbal beauty products among consumers and many cosmetic manufacturers have been closing their production units owing to coronavirus pandemic.

The prominent factors that were driving the market before the outbreak of coronavirus pandemic consisted of improvements in the lifestyle of the people, growth in disposable income, and rising concerns related to appearance. However, since the beginning of 2020, the market has shown decline in the growth rate in the first quarter. The lockdown situation imposed across the globe has significantly reduced the demand for beauty products among consumers and many cosmetic manufacturers have closed down their production facilities owing to the shortage of laborers.

Growing preference for herbal ingredients that acts as a natural remedy for acne skin and hair related problems has been enhancing market growth. Established market players have been focusing on acquiring firms, dealing in natural beauty and personal care segment to widen the customer base by attracting people who are increasingly passionate about healthy, herbal, and natural products. In June 2020, Lotus Herbal announced its plan to acquire natural and herbal beauty product manufacturing company as a part of its expansion strategy. The company is in talk with investment bankers to identify national or international potential targets for the same.

One of the prominent factors restraining market growth is the failure to comply with international standards. Many of herbal beauty products failed when tested for international standards. Some of the reasons for the failure are poor quality of raw material and lack of standardization of processes within the industry that makes it difficult to comply with certain rules, especially in developed markets.

Herbal Beauty Products Market Report Scope 

Report Attribute

Details

Market size value in 2020

USD 64.7 billion

Revenue forecast in 2027

USD 117.3 billion

Growth rate

CAGR of 5.2% from 2020 to 2027

Base year for estimation

2020

Historical data

2016 - 2018

Forecast period

2020 - 2027

Lately, increased social media visibility has led to healthy demand for herbal beauty products. Consumers are becoming ever more conscious of the need for body confidence, health, and self-grooming in this area. In addition, beauty brands are increasingly targeting shoppers through the online marketplace and giving them easy access to a rapidly growing range of products.

Recent Development

  • In February 2023, Hemas launched Prasara, a new Ayurveda product range made with natural ingredients, including herbs. The new product line includes face cream, face wash, soap, and an ayurvedic tonic.

List of Key Companies of Herbal Beauty Products Market

  • Weleda AG
  • Bio Veda Action Research Co.
  • Arbonne International, LLC
  • Vasa Global Cosmetics
  • Klienz Herbal Pvt. Ltd.
  • The Himalaya Drug Company
  • Shahnaz Ayurveda Pvt. Ltd.
  • Lotus Herbals Limited
  • Marc Anthony Cosmetics, Inc.
  • Hemas Holdings PLC

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
Joined: July 2nd, 2020
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