ICMEI Tour to Kashmir Inspires Integration of Rich Cultural Experiences into AAFT’s Academic Curriculum

Posted by Sanjay Shah on January 24th, 2024

Srinagar: The recent visit to Kashmir by members of ICMEI (International Chamber of Media and Entertainment Industry) has sparked a transformative decision to incorporate the enchanting destination into the academic curriculum of AAFT (Asian Academy of Film and Television). This strategic initiative is poised to offer students a comprehensive and immersive learning experience in the dynamic fields of hospitality, tourism, cinema, still photography, and mass communication, drawing upon the unparalleled beauty and cultural richness of Kashmir.

Under the leadership of Dr. Sandeep Marwah, President of AAFT University, the successful tour covered pivotal locations such as Srinagar, the capital of the state, Pahalgam, Chandanwari, and Gulmarg. Dr. Marwah conveyed his enthusiasm for the abundant learning opportunities that Kashmir presents to students, emphasizing the need for a curriculum that extends beyond the traditional classroom setting.

“The picturesque landscapes and diverse cultural experiences in Kashmir have uncovered a myriad of untapped narratives for our students,” expressed Dr. Sandeep Marwah. “Our educational journey to Kashmir is designed to be more than just a tour; it is a holistic experience that enriches our students and broadens their perspectives.”

Dr. Marwah underscored the potential for AAFT students of Mass Communication and Journalism to discover compelling stories through engaging with the local Kashmiri population. The untouched areas by filmmakers and still photographers present a unique canvas for creative exploration and storytelling, providing a valuable platform for students to hone their skills.

The tour also shed light on the burgeoning demand for skilled professionals in Kashmir’s thriving hospitality industry. Visits to renowned establishments such as Hotel Pahalgam, ITC Pike and Peak, and Lalit Hotel in Srinagar revealed a keen interest in recruiting well-trained manpower from educational institutions like AAFT.

As AAFT University expands its horizons to encompass the captivating allure of Kashmir in its academic syllabus, students can anticipate an educational journey that seamlessly integrates theoretical knowledge with hands-on experiences. This initiative aims to mold students into not only proficient but also culturally sensitive professionals in the fields of hospitality, tourism, cinema, still photography, and mass communication.