Critical elements to be considered while devising loyalty strategies for a direct selling business in 2024

Tailored rewards for individuals and individual groups – With data, it is never difficult to find out what customers like and dislike. So if you are rewarding a customer with lactose intolerance with a package of dairy products and goodies, you are only loosing the game. While you go an extra mile to curate a reward package that is vegan-friendly and has zero lactose presence, you are sure to sweep your customer off their feet. And hence, it is important to categorize customers into groups based on their preferences and choices.  

Gamified recognitions – Sometimes it is important to keep your customers engaged than rewarding them. Especially in direct selling businesses where brands aim at prolonged tenure with a customer, leveraging gamification techniques to keep distributors engaged is another way of building loyalty.  

Value-based loyalty programs – Offering customers value-based rewards and benefits could help build long-term customer relationships.  

Transition from discounts – While discounts are one way of getting your customers hooked to your, rewards hits a completely different spot. Rewards has got the power to make your customers feel valued and recognized at the same time.   

Tiered loyalty programs – From stage 1 to stage 10 when customers engage with the brand through shopping and climbing the loyalty ladder, it improves brand loyalty and sales both at the same time.   

Paid loyalty programs – Beyond spending on the brand to purchase a product or service, when a customer stays loyal to you by spending on your loyalty program, you know that the customer is a keeper whom you can count on.