5 Key Features Every Leicester Ecommerce Website Should Have

Posted by Leicester Websites on March 14th, 2024

Today the ecommerce business in the UK is accelerating fast with new ecommerce stores coming up each day offering thousands of products to consumers. According to a UK eCommerce Market Report published in 2022, till 2021 nearly 5,80000 ecommerce stores were operating in the UK which is a huge number. According to the same report, the UK ecommerce market is likely to grow by 12.5% by 2025 which is the largest in the world. These statistics show how progressively the UK ecommerce market is growing in the UK.

Ecommerce business in Leicester

Leicester has been one of the biggest website development hubs in the UK for many years. The ecommerce website design in Leicester is growing fast and now many businesses are opting for it fast to build their ecommerce store. There are many local ecommerce businesses in Leicester doing well all over the UK and the website development companies in Leicester not only produce websites for Leicester businesses but other businesses around the world as well.

What do users expect from Ecommerce businesses in Leicester?

Most of the ecommerce businesses in Leicester are looking for a dynamic ecommerce website that will make their users engaged on the website. The website development companies in Leicester are now offering ecommerce website pay monthly plans & packages where an ecommerce store needs to pay monthly for its setup rather than paying whole money at a time. This helps ecommerce businesses save money which they can put into their operations. They want their website more engaging and nurturing for their users and it should have the:

● An exclusive online shopping experience from arriving on the landing page to making a purchase.
● An easy and simple website browsing.
● Getting the right product insights with fast delivery

For the most part, what users need in an ecommerce website can be separated into over three places.

At the point when a user visits an ecommerce store, they come to snap conclusions about the brand in a quick time arriving on the landing page.

Here are the 5 key features every ecommerce website should have

1. Easy website navigation and architecture

One of the main elements that make an ecommerce website browsing experience great is its navigation and website architecture. Some of the top companies that ecommerce website design in Leicester say that if the website architecture and navigation of your ecommerce store is up to the mark half of the battle is already won. Every user on an ecommerce website needs a decent user experience. If users are not able to navigate the website easily and not able to find the product which they are looking for will hamper their experience of browsing the website, thus they may bounce off from the website as well without making a purchase. A good ecommerce website architecture will offer users categories and subcategories thus finding a product on the website will be much easier for them.

Every ecommerce website should focus on the following points to improve the user experience:

● Making simple, clear, and appealing website landing pages.
● Having a search bar to find the products
● Having categories, and sub-category pages on the website’s main menu.
● A website should be accessible on mobile

2. Mobile Responsiveness

Today more people are progressively using their mobile phones to find a website. As per SaleCycle, mobile ones were utilized in 56% of all ecommerce transactions in 2022.

At the end of the day, most users need to peruse online stores on their telephones, so remembering versatile enhancement for your internet business web composition is indispensable.

Guarantee your website composition is naturally changed for the screen size and state of telephones to build your transformation rate and keep users cheerful.

3. Secured and Encrypted Payment Gateway

Making payments on an ecommerce website after adding the product to the cart is an important transaction where users are required to enter their confidential details like card number, PIN, etc No user wants his confidential details to be traced and misused by anyone causing him a financial loss, therefore having a secured payment gateway is the most important for an ecommerce website.

Not only is the security of the payment gateway important but the entire checkout process is important. After adding products to the cart the checkout should be simple and easy. Ecommerce stores should also offer different payment options.

4. Detailed product description

Product descriptions are an important part of an ecommerce store because it compiles to make a purchase. Shopping on the ecommerce website is normal these days, however numerous customers have a reluctant outlook on making on-the-web buys particularly from more modest brands that they might be new to.

The product pages on an ecommerce website must incorporate detailed product depictions that provide every technical detail for the product including its size, shape, and other features with a price tag.

5. Genuine product reviews and ratings

While setting up your ecommerce website, you need to make sure that it has genuine product reviews and ratings that can assist other buyers in finding the real user experience of the product used by the buyers in the past.

This is a very crucial part of an ecommerce store since it helps users make a final decision whether to buy the product or not.

Reviews and ratings are also an important factor that search engines determine while ranking product pages for [particular user queries. The product with more positive reviews and ratings can assist search engines to know if the following product is useful for the users and is of the highest quality.

Conclusion:

Today the ecommerce business is expanding all over the UK and competition is tough, but if you want your Leicester-based ecommerce store to stand out in the competition you need to ensure your store follows all the above tips as mentioned.