Craft Spirits Market To Grow Enormously with Size Worth 5.45 Billion By 2030 |Grand View Research, Inc.

Posted by Mrudula Anil Karmarkar on May 9th, 2024

San Francisco, 09 May 2024: The ReportCraft Spirits Market Size, Share & Trends Analysis Report By Product (Whiskey, Vodka, Gin, Rum, Brandy, Liqueur, Others), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2024 - 2030

The global craft spirits market is expected to reach USD 115.45 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 28.4% from 2024 to 2030. The whiskey craft spirit segment contributed a majority of the share to become the largest division in the global revenue in 2021. Increased disposable wealth among young customers, such as millennials, is expected to improve whiskey consumption during the forecast period. In addition, the increased usage of craft whiskey in cocktails is expected to boost the industry in the coming years.

Over the last few years, the market has shown strong responsiveness to customer expectations, as seen by the emergence of numerous craft whiskey goods. The on-trade segment is expected to register the largest market share of 58.7% in 2021. The primary distribution outlets are bars, taverns, and restaurants. Craft spirits manufacturers typically begin selling their products at high-end bars and restaurants before expanding into supermarkets and other retail outlets. The rise in popularity of the cocktail has bolstered on-trade sales all over the world. The cocktail experience has been prioritized by restaurants, bars, and pubs.

COVID-19 regulations have had a significant impact on craft distillers, according to the Distilled Spirits Council of the United States' 2020 report. The sales of on-site tasting rooms have been especially sensitive. Over half of those polled said it had a major influence on their tasting room sales. Approximately 40% of craft distillers reported a 25% or greater drop in on-site sales, with over 15% reporting that their tasting rooms were totally shut down.

Some of the primary reasons driving market expansion are rising demand for craft spirits and an increase in the number of craft distilleries, and rising disposable incomes. The millennial population with considerable purchasing power is expected to drive market growth. Craft distilleries are creating immersive experiences for customers through tours, tastings, and cocktail classes, that help to build brand image and encourage repeat business. Also, the online boom has made it easier than ever for consumers to discover and purchase artisanal spirits from all over the world. This not only allows small distilleries to expand their reach but also helps them gain a loyal following on a global scale.

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Licensed distillers with a set production volume make craft spirits. They should have separate operations with less than 25% capital from an alcoholic beverage sector player and operational control. The product must have a label certified by the Alcohol and Tobacco Tax and Trade Bureau in the United States (TTB). Due to the large demand in the United States, the sector is primarily centered in North America. Due to advantageous approval regulations, investments in the United States have expanded at a promising rate in recent years. In 2012, the Alcohol and Tobacco Tax and Trade Bureau (TTB) received 13,867 new applications, up 24.4 percent from 2009 and 82 percent from 2006.

Craft Spirits Market Report Highlights

  • North America is expected to contribute a majority of the share to become the largest division in the global revenue in 2023. The millennial population of the United States has been adopting and demanding such locally crafted spirits since each one offers something unique
  • The gin segment is projected to register the fastest growth during the forecast period with a CAGR of 31.5% from 2023 to 2030. During the pandemic, for example, UK's largest gin subscription service Craft Gin Club, increased its membership to nearly 100,000 people. Growing interest in the club's smaller, local distilleries is believed to have accounted for a major portion of the surge during lockdown
  • During the forecast period, the Off-trade segment is expected to grow the fastest. The rise of the off-trade segment has been spurred by the rising availability of drinks in supermarkets, liquor stores, and online retail outlets

Furthermore, Millennials, those born between the 1980s and the early 2000s, make up a considerable demographic of alcoholic beverage consumers, as they make up a large portion of those who frequently visit restaurants and pubs. They appear to be the most powerful buyers of a wide range of foods and beverages, including craft spirits. Moreover, many craft distilleries have closed their tasting rooms in the last few months to comply with local and state public health guidance and to protect their employees. The craft beer industry is constantly evolving, fueled by innovation, experimentation, and a passion for creating delicious and unique brews.

According to a survey of nearly 300 American distilleries conducted by the Distilled Spirits Council of the United States (DISCUS) and the American Distilling Institute in august 2021. And, as one might assume, the number of customers for those who could open securely was restricted. As a result, over 40% of craft distilleries reported a significant decrease in on-site sales (i.e., 25% or more). More than a quarter of respondents claimed their tasting rooms were entirely closed. Besides, shift towards locally-sourced and sustainable products along with rising consumer interest in craft and premium beverages will boost the craft liquor market growth.

Craft Spirits Market Report Scope

Report Attribute

Details

Market size value in 2024

USD 25.76 billion

Revenue forecast in 2030

USD 115.45 billion

Growth rate (Revenue)

CAGR of 28.4% from 2024 to 2030

Actuals

2018 - 2023

Forecast period

2024 - 2030

Despite COVID-19 negative impact in 2020, the market for craft spirits continues to increase, according to the US Craft Spirits Association. Surprisingly, the most steadfast product domain that was unaffected by the pandemic was booze. Between August 2020 and August 2021, the number of craft distilleries increased by 1.1%. In 2020, the market is expected to generate revenues of more than USD 5 billion. In terms of market suffering, the numbers demonstrate resiliency. Craft distilleries are increasingly collaborating with each other, creating limited-edition releases and sharing knowledge.

List of Key Players in Craft Spirits Market

  • Diageo plc
  • Pernod Ricard
  • Constellation Brands, Inc.
  • Suntory Holdings Limited
  • Bacardi Limited
  • Campari Group
  • Sazerac Company, Inc.
  • Highwood Distillers
  • Rogue Ales

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
Joined: July 2nd, 2020
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