How to Avoid Optical Oddity in Your Outdoor Signs

Posted by Vinyl GraphicWorks on September 6th, 2016

Outdoor signs are the most important visual aspect of your business. You can spend a lot of money on marketing your business through various channels, but if the outdoor sign is not appealing, your customers may not be willing to actually enter your office or store. 

When you think about any popular brand, you have a visual of its logo or its store’s outdoor signage. Think of your outdoor sign as a visual memory of you that your customers will recall when thinking about your brand or services. This means that your outdoor sign must be appealing to your potential customers. 

Vinyl lettering and graphics can be helpful in creating stylish and visually appealing designs. They are also cost-effective since they are strong, easy to maintain and long-lasting. You can get vinyl lettering and graphics printed from a company at a nominal cost. These are also very easy to install, and anyone can do so in minutes. 

You can choose any color, design or shape to get your custom vinyl graphics and lettering. The seller will send it on a backing paper and application tape. Your design can then be transferred easily onto the surface from the backing paper. In case you want to build your own design, you can order vinyl sheets that can be designed, printed and cut using special machines and tools. 

Here a few tips to avoid optical oddity in your outdoor signs while using vinyl lettering: 

• Colors: Designs can look confusing and unappealing when they have clashing colors. It is always best to use complementing colors. If you are getting your vinyl lettering printed by someone else, share the exact color match in Pantone standard rather than Hexadecimal or RGB code 

• Spacing: Too much or little between the letters can make your sign unreadable. Ensure proper spacing between the letters. You can design your own sign on a vinyl self-adhesive sheet to have full control over the spacing 

• Logo Placement: It is important to place your logo strategically in your design. It should not get lost in the design but should also not overwhelm rest of the details. It should look like a part of the design while also being separately memorable 

• Trademark: If you have a trademarked item or brand name, it would be good to include it in the outdoor sign. It adds an element of seriousness and professionalism to your brand or company 

• Day to Night Look: When choosing the design and colors of your outdoor sign, keep a mental note of how it will appear at night. If you use very light colors, they may not look appealing during the day. Choose the colors and design which look spectacular both during the day and night 

Outdoor signs created using vinyl lettering stand out in the crowd and are the simplest marketing tool for any business. Make sure you have the best possible outdoor sign for your business with this cost-effective signage option. 

About the Author:

Vinyl GraphicWorks provides graphics and lettering services. Based in Marblehead, MA, USA, they provide the service of designing and creating lettering for vehicles, sign boards and signage that people can apply by themselves.