Fruit Snacks Market To Hit Value .67 Billion By 2030 |Grand View Research, Inc.

Posted by Mrudula Anil Karmarkar on May 17th, 2024

San Francisco, 17 May 2024: The ReportFruit Snacks Market Size, Share & Trends Analysis Report By Product (Fruit Roll-ups, Freeze Dried Fruits, Fruit Bars, Soft Chews, Others), By Nature (Conventional, Organic), By Fruit Type, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

The global fruit snacks market size is expected to reach USD 25.67 billion by 2030, according to a new report by Grand View Research, Inc. Furthermore, it is projected to expand at a CAGR of 7.2% during the forecast period. The market growth is largely driven by factors such as the growing demand for non-GMO and organic products, the high popularity of fruit snacks among children, and the rising wellness and healthy eating trends among the global population.

Consumers seek pesticide-free and non-genetically modified products, which has encouraged fruit snack manufacturers to expand their portfolio in the organic snack category. For instance, YumEarth, Inc. and SunOpta are two major players offering organic and non-GMO fruit snacks to their consumers. Future growth in the internet retail sector or online distribution channel will give fruit snack producers a chance to reach a wider audience and increase their consumer base.

E-commerce platforms give producers a chance to connect with customers who might not otherwise have access to their goods in conventional brick-and-mortar businesses. Manufacturers may boost sales and grow their audience by providing online purchasing choices and expanding their e-commerce presence. For instance, significant players such as NatureBox; Peeled Snacks, Inc.; and Brothers All Natural offer products to customers either through their websites or online retailers such as Amazon and Walmart.

Freeze-dried fruits accounted for the largest market share in 2022 and this segment is expected to remain dominant during the forecast period. The segment is expected to expand at the fastest CAGR of 8.0% from 2023 to 2030. Freeze-dried fruits have gained popularity as packaged fruit snacks. They have high nutrient retention and a longer shelf-life. Freeze-dried fruits can hold almost 90% of their original nutritional content. The process includes freezing fruits by applying low pressure in a vacuum. Preservatives and sugar are often added to extend the shelf-life of these products.

The organic segment is anticipated to witness the fastest growth rate during the forecast period, as organic fruit snacks are made with ingredients grown and processed without the use of synthetic chemicals, pesticides, or fertilizers. Organic fruit snacks are becoming increasingly popular among health-conscious consumers looking for snacks that are free from harmful chemicals and additives.

The berries fruit snacks segment is expected to register significant growth during the forecast period, as they are a healthier alternative to flavored candies and other high-sugar snacks. Mixed berries are a popular fruit snack for freeze-dried and soft chew snacks. In March 2023, Dole Packaged Foods, LLC launched strawberry, cherry, and orange-flavored fruit gels with no added sugar at Natural Products Expo West.

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Distribution through supermarkets and hypermarkets segment is projected to hold the largest revenue share, as these channels engage in the retailing of a variety of household goods and food items. Rising disposable income levels are responsible for increased sales through these stores. With rising demand for organic and natural food, fruit snack sales have observed a spike. COVID-19 has resulted in many customers shifting to the online medium of purchase, but brick-and-mortar stores remain a preferred choice for customers.

Fruit Snacks Market Report Highlights

  • The fruit bars market segment is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030. Fruit bars are often marketed as a healthy, convenient snack option for people who are on the go or looking for a quick energy source, driving the demand for various fruit snacks
  • The organic product category is expected to grow at the fastest rate of 10.5% between 2023 and 2030. The increasing consciousness about health and growing demand for fruit snacks with low to no sugar is expected to drive market growth in the coming years
  • The mixed fruit snack segment held a considerable share of 18.71% in 2022. Mixed fruit snacks are usually organic and contain no artificial flavors or sugar, thus boosting the market growth
  • The convenience stores segment is anticipated to advance at a CAGR of 6.8% during the forecast period, owing to the advantages provided by them in terms of carrying and selling goods in smaller quantities
  • North America was the largest market for fruit snacks globally with a share of 35.1% in 2022. The growth of the region can be attributed to key strategic initiatives adopted by major market players to boost the likeliness of users buying fruit bars and gummies

The global market for fruit snacks is characterized by the presence of several well-established players, such as General Mills Inc., Keurig Dr. Pepper Inc., Kellogg Company, SunOpta Inc., Crispy Green Inc., Sunkist Growers Inc, USA., and others. These players account for considerable shares in the market and have a strong worldwide presence. The market for fruit snacks also consists of several small- to mid-sized players, who offer a selected range of fruit snacks and mostly serve regional customers.

The growth of the market is primarily driven by the prevalent health and wellness trend, with consumers looking for low-calorie snacks. Additionally, the convenience of fruit snacks and their increased availability in grocery stores, convenience stores, and online retailers are also contributing to the market's growth. The market is being driven by the introduction of innovative flavors and products that cater to specific dietary requirements, such as gluten-free, low calories, and vegan options. As a result, the global snacks market is expected to continue advancing in the coming years. Various players operating in the market offer non-GMO, vegan, and allergen-free snacks. SunOpta, Inc.; The Hain Celestial Group, Inc.; and Primal Spirit Foods, Inc. are some of the major players offering such products to consumers across the globe.

With the introduction of newer healthy snacks, brands are targeting children as their primary customers. Many fruit snacks are marketed specifically to this demographic, with colorful packaging and fun shapes and flavors that appeal to younger consumers. More recently, many producers have started incorporating functional fruit snack ingredients, such as probiotics and vitamins, into fruit snacks to appeal to health-conscious consumers. Such factors will assist in market growth.

Fruit Snacks Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 15.59 billion

Revenue forecast in 2030

USD 25.67 billion

Growth Rate

CAGR of 7.2% from 2023 to 2030

Base year for estimation

2022

Historical data

2017 - 2021

Forecast period

2023 - 2030

In 2021, Ferrara re-launched Kellogg's fruit snacks as "Funables". The company's focus is on targeting families who are searching for healthy snack options that also provide a fun and enjoyable experience for kids. By introducing these snacks with healthy ingredients, Ferrara aims to meet the needs of health-conscious parents who want to encourage their children to eat nutritious snacks while also satisfying their taste buds.

The COVID-19 pandemic led to a significant shift in eating habits, with most consumers eating for comfort as much as nutrition. Fruit snack sales increased in many parts of the globe, as stay-at-home consumers were looking for indulgent treats. According to a poll published in a report on Processed Fruit Snacks by Action on Sugar in September 2020, families with kids snacked more frequently. 7 out of 10 families (70%) with children under five years of age reported snacking at home, which was more than twice as often as those with no children.

List of Key Players in the Fruit Snacks Market

  • General Mills Inc.
  • Mount Franklin Foods
  • Keurig Dr Pepper Inc.
  • Kellogg Company
  • Welch's
  • Seneca Foods Corporation
  • SunOpta Inc.
  • Crispy Green Inc.
  • Sunkist Growers Inc.
  • Chaucer Foods Ltd

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
Joined: July 2nd, 2020
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