3 Digital Marketing Tips to Make People Love Your Brand

Posted by David Levy on September 7th, 2016

For a digital marketing strategy to be truly effective, simply setting up a website is not enough. You need to attract as many visitors as possible to make your online venture a success. For that, you have to make sure that website appears as many times and as high as possible when people search for related terms. The position and frequency of your site in the search engine results pages (SERP) will play a huge role in driving traffic to your website. SEO (Search Engine Optimization) can help you in achieving these goals. 

Effective SEO starts from two options. You either hire an ‘In-house SEO Expert’ who can manage and handle your website, making it more search engine friendly or you can outsource this job to an SEO firm that specializes in website optimization. Both of these options have their pros and cons. Taking a close look at them will help you decide which options will be better for you. 

In-House SEO Expert 

• Pros: If you have an In-House SEO expert, they can focus exclusively on your website. Your expert will give you complete control over your SEO project. With your expert working down the hall or in the office next to you, you can monitor their work and create strategies that can then be implemented with minimal delay. You control the deadlines and discuss and effect changes to the project. An SEO expert that directly works for your company understands your company values and needs and can respond quickly to any updates in data or information. 

• Cons: SEO experts can cost you a lot. They command a high salary that often puts them out of reach for small and even medium-sized businesses. If you have an SEO expert working in-house, you should also have several websites, or large websites, to validate the cost of their services. Otherwise, the expert may become a financial strain for you. Plus, your entire project depends on the knowledge and skill of a single person and that leaves a margin for uncertain or even undesired results. 

SEO Agency 

• Pros: Hiring an SEO agency is more cost-effective than a full-time SEO expert. SEO agencies work for multiple clients. This becomes an advantage for you as they have much more collective experience than a single individual. A list of satisfied clients is the proof of the quality of an SEO company’s services. To get the best results, the SEO agencies depend on a team of experts rather than a single person. SEO agencies are results driven. It does not matter if your company is big or small, a professional SEO agency offers the same quality of services to each client as every client is important for them. 

• Cons: Outsourcing can also be a virtual service as you would not actually see or meet the people who are working for your SEO project. Agencies share their experts with all the website owners and you may have to wait for your turn. 

About the Company: 

Envivo Digital is one of the leading online marketing agencies in Canada. It is a service-based agency that provides its clients customized solutions to grow their business and achieve online success. With over 15 years of experience and expertise in the fields of Advertising; Content Marketing; SEO; AdWords; and Internet Technologies, Envivo Digital offers their clients the tools needed to maximize and monetize their global online presence.  Contact: 514-619-8757