Don?t Trust your Design Needs to just Anyone

Posted by Magnetic London Creative Services Ltd on November 1st, 2016

Putting your trust in the hands of a digital design agency is essential. While you want them to be creative, they also need to have experience in your particular industry. The two can be wonderful strengths together, but they aren’t going to serve you well if they only have one or another to offer you.

The content they provide for you needs to be parallel with the direction you would like to take your business. Avoid a digital design agency that pressures you to pay for this or pay for that. If they encourage you to partake in certain types of tasks they can provide, they should explain the overall value. In the end though, it is your final decision about what you want and what you would like to pass up.

Website and Lead Capture

Your website needs to be a tool you use to help you gain new customers and to satisfy the growing needs of previous customers. Yet your website should offer far more than just a product or service you want them to buy. It should also provide them with information so they are able to connect with you.

Offering them information helps them to feel comfortable with your business and to decide to make that first purchase. There is a good chance they will buy, but you have the power to encourage them to buy from you. They may not purchase the first or second time they come to your website though.

Lead capture is an important element your digital design agency should be providing. This gives you the opportunity to capture the name and email of the people that visit your website. You can offer them something for free such as a promo code on their next order, a free newsletter, or anything of value you wish to present.

With the lead capture information provided to you, use your autoresponders to send them information on a regular basis. This helps to keep your business name familiar to them. Your lists of collected data will become something you can count on when you have a new product or service to launch.

Conversions

Yet you need much more than just a list of names and email addresses from interested parties for your business to thrive. The digital design agency you work with should devise a strategy that helps you to covert a percentage of those contacts into buyers. There should be a system in place to track purchases from new leads to evaluate how well the strategy is working.

Testing and tracking allows you to find out how well the results really are. You are paying the digital design agency to help you get results. Being able to confirm they are indeed paying off in the long run is important. If they aren’t working, they should be willing to make changes and help you promote it in a new direction.

Teamwork

You should feel like you can easily communicate with the digital design agency you hire. You should be able to share what you feel about a concept they have put on the table. They should be able to give you feedback about what you are interested in seeing them do. Rather than them just working behind the scenes, you need to see them as part of your team.

This will help them to learn more about what your business does and what it stands for. Sharing such details of your business from an in house point of view allows them to really customise the materials they offer for you to use to promote your business and grow your customer base. Don’t settle for just any digital design agency. Find one that can help you promote your business every step of the way!