5 Motivators Of Customers

Posted by Ashley Nichols on November 7th, 2016

Why do people buy in one company and ignore other? What other factors affect the consumer? How to study and consider these factors in the company's marketing policy? Marketing policy - what is it? Modern market is saturated and sovereignty of the consumer led to the emergence at the time still in the XX century, a popular expression that the consumer - is king. It is the consumer when deciding what to buy, when to buy and where to buy, to determine which goods to produce and what kind of business will be successful.

5 motivators that cause a customer to buy your product:

1)      The first thing that comes to mind to all - this benefit. Profitable - it does not mean cheap. Profitably - this means profitable. That is, the acquisition value is several times higher its price. But the value - it's just a thing for which you are influencing. To prove and explain to the customer of all the advantages and benefits of your product - is an art. Although not agree, not so much art as science, because it can be learned, even if there is talent.

2)      Motivator - "comfort". Some people make a purchase from the comfort of reasons. It is strong enough motivator and many marketers use it. Estimated impact on the logic of this motivator is as follows: "with our tool you do not have to worry about…". It's not about global issues, and to let the dishwasher. You relax - it works. In general people like when we "liberate" them time.

3)      The third purchase motivator - confidence, reliability, safety. Metallic doors, self-defense or safes people buy to protect themselves and their property. Or clean sheets, for example. Also quite a motivator security. This is one of the most effective manipulation (in a good way) main thing is not to overreact.

4)      Fourth - it is prestige. Expensive watches and pens, expensive clothes, briefcases, sunglasses renowned brands, expensive cars are purchased for prestige. Now it is a motivator, thanks to the crisis, acting a little worse. However, a little before people rushed headlong and bought expensive cars on credit, on the last of his money. Now I would not say that the brain involved, just the attention of marketers in this motivator switched to cheaper segments.

5)      The last of the buying motives, which we will discuss today - it is great. People are willing to spend considerable sums in order to feel good and to be healthy. If your product/service contributes to the preservation of health, the protection of health or directly restore it, it is also a strong motivator to purchase.

It is desirable in one advertising message, or even advertising campaign to choose only one basic motivator. Moreover, based on his articulate the main message. The others should be, but in the format of "work with the objections". About them should say, as loudly, but on the next stage of the sale. In addition, if you open your own business and want to be successful in your sphere, you should analyze every step.

About Author: Mike Thompson is a freelance writer at http://online-check-in.org/, who creates papers about business and secrets of marketing. He is professional in these spheres and supports all those, who want to start their own business.