Outsourcing Reaching your Customer Base

Posted by Taurai Jiri on November 11th, 2016

Customised to Fit your Needs

There is more to leaflet distribution than just handing out flyers to those walking by or placing them under a windshield wiper in a parking lot. It is a good idea to select certain areas that will be targeted and covered. This includes residential areas and business areas. Determining the number of placements in a given area can help you decide how many of the items to order.

You get to decide who will be given the materials for a leaflet distribution campaign. You may decide you don’t want to go to upscale homes or you want to avoid flats. You may decide you only want to distribute to residential locations and avoid business structures. All of this should be discussed with the provider of the services.

Successful Representation

Ask questions before you hire any entity for leaflet distribution. What types of transportation do they use? Most of them have business vehicles with their own advertising on them. They are usually larger vehicles such as vans. This enables them to easily transport your materials as well as those who will distribute them.

Find out who they hire and why they select certain people. Typically, they are going to rely on those who are fit and motivated to assist with the leaflet distribution. Such individuals are able to walk quickly and get the items out there. They can also cover many miles without stopping and that means more work gets completed in less time.

They should be friendly individuals with a nice appearance. This will be appealing to those who they come into contact with as they move along their assigned route. It doesn’t make sense to hire people who have limited mobility or stamina as they won’t be able to get enough done in the allotted time.

Proof of Delivery

Always discuss proof of delivery methods with your provider. Unfortunately, you can’t just assume they completed the leaflet distribution as agreed upon. You need them to verify it has taken place. Images with a timestamp on them are the best way to do so. They should provide you images of the materials being loaded, areas where they are being distributed and more.

If you would like any specific type of proof, make sure you discuss that before you hire them. Some will offer you additional information if you request it. Other providers are limited with resources so they can only offer you certain types of proof for you to accept regarding the work they have done for you. It is wise to evaluate the reputation of the provider before you hire them.

Ask about GPS tracking as that can give you the most accurate information about what they are doing out there with your materials. This is a very precise type of proof that can help you see just how quickly they are working for you.

Doing so can significantly reduce the risk of problems such as your materials not being distributed as you assumed they would. A quality provider with a proven track record can help you to get your business recognised. They will work hard to ensure your materials get delivered very fast and efficiently.

LGG Marketing continues to find inventive ways to help you reach your customer base. We enjoy being able to help you to create products that promote your business and share information about who you are. http://www.lggmarketing.co.uk provides plenty of details about what we offer. We add new features all the time to ensure we are a leader when it comes to offering a complete package for our customers. We want you feel appreciated, motivated, and we want to create something remarkable that is customised for your business. We do all of this quickly, for a great price, and with results you will love every single time!