5 Essentials Of A Good Banner Design!

Posted by Jack Oliver on November 30th, 2016

There has been a lot of variation in online banner ads and they enjoy a good popularity too. However, few general ideas have to be kept in mind while designing these banner ads, so that effective results are obtained in the ad campaign. Such colors must be chosen, which will get the due attention they need. Moreover, choose colors that are in contrast with the landing page’s background color. Let us have a look at 5 tips;

1. The design must be kept simple

Ensure that relevant pictures are used. Usually, many business owners make the mistake of using logo instead of pictures. For instance, if you own a coffee shop, you must use the picture of a coffee drinker, rather than incorporating the logo. If you are in the business of real estate, include a small picture of a property instead of the logo. This will surely attract eye-balls. Only big companies such as Fortune, Ford, Kelloggs or Coca-Cola can do good business only with the logo. Some graphic element is extremely essential in your web banner.

2. Concise and brief content

Think out of the box and include strong call to action. Yes, make use of online  banner maker  and include 1 call to action and 1 benefit per ad. If too many call to actions are included, there are greater chances of the prospective lead being confused. Moreover, even the click through rate suffers. This rule should be specially followed in static ads. Always keep in mind that the CTR’s effectiveness depends on how the message is being conveyed. Attractive graphic designing is also necessary, but before that you must shift focus on compelling call to action and professional copy writing. Sometimes, even if your banner ad is ugly, it will perform better if it has good content.

3. Legible fonts must be used

Legible fonts are a must specially on smaller banners. You can choose a good  online web banner design  maker to achieve perfection. Even the software suggests making use of legible fonts. Arial and Verdana are quite popular, because of their easy readability. Always avoid those script fonts for call to action. Keep in mind that your message should be read by the prospective lead and accordingly get it designed. If hard to read fonts are used, the process becomes difficult.

4. Interactivity must be provided for improving click-through rate and customer interaction

If you have a good budget set aside for advertising, add interactive elements added to the ad.  When there is lot of interaction involved, the CTR improves considerably. Some prefer adding videos, surveys and more to get an enhanced effect.

5. Don’t include animation just for the sake of it

The novelty of shooting stars, twirling circles and dancing moneys won’t do any good. These animations usually turn off the customers rather than motivating him.  Yes, these animations look very cheap and outdated now.