4 things you can learn from a SWOT analysis marketing assignment

Posted by James Smith on December 15th, 2016

Our marketing homework help team can assist you in understanding how a SWOT analysis can be applied to a company from any industry. We work with marketing assignment writing experts who have the ability to write thoroughly researched and well-presented SWOT analysis reports. Let us briefly look an example of SWOT analysis done by our marketing assignment help in Australia team of writers:

SWOT Case study: ABC insurance company intends to venture into an additional business portfolio. It wants to expand its business activity by including the liability insurance product in its portfolio. The top management of ABC insurance would like to do a SWOT analysis to understand whether it would be profitable and feasible to expand its business into the liability insurance arena. Our academic writing company’s marketing assignment help in Australia department has the expertise of working on case studies that offer a vast scope of knowledge.

In this marketing case, our marketing homework help expert will begin by identifying one input for each of the 4 elements in the SWOT model. This will make the illustration simpler to understand.

 Strengths: One of the biggest strengths of ABC insurance is that it has got a big team of experts in the underwriting vertical of its company. This vertical helps to acknowledge risks and rate them according to their frequency and severity.

 Weakness: One of the weaknesses is that ABC insurance may have trouble in negotiating with the insurance regulatory authority in the country. This is simply because the company

has no experience in the liability business and also because the liability arm of other property & casualty insurance products such as Workmen’s compensation has not been explored to a substantial level.

 Opportunities: ABC insurance views its ability to underwrite the liability insurance cases as a big opportunity because it has received numerous liability risk enquiries from the clients.

 Threats: A threat that the ABC insurance company is facing is that it does not have adequate marketing intelligence to study the prevailing liability insurance industry.

Now that our marketing homework help expert has identified the SWOT for ABC insurance company, we will look at how the expert has devised a strategy which will help the company to leverage on its strengths and opportunities to combat its inherent weaknesses, and also to face the threats that it is facing.

SWOT Strategy: The solution offered by our Business management assignment help team is as follows: ABC insurance can conduct a training course for its marketing team. The company’s underwriting team can act as trainers in the course because the underwriters have high level of product knowledge and underwriting skills. Once the training is completed, ABC can appoint some of the marketing executives to conduct a thorough research based on the product knowledge gained from the training. This strategy can help ABC to successfully eliminate the threats and also transcend its weakness into its strength.

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