Outbound Telemarketing? A Valuable Tool for Small & Medium-Sized Businesses

Posted by Alexis Powell on December 17th, 2016

Outbound telemarketing call centre can help you in targeting wide customer base that can make your sales process effective and build your business rapport. The call centre services including lead generation, sales calling, appointment setting, and market research. These telemarketing services are proven tool for small and medium-scale businesses. They save time, business capital and efforts on setting up a separate infrastructure and provide better result in terms of lead generation and enhanced customer experience.

Herein, you can see various advantages pertaining to telemarketing services.

Cost-effective marketing tool: If you calculate the cost of acquiring new customers, engaging them and then converting into the sale, you will come to know that it costs one-fifth of what you pay to door-to-door sales people. It is simply true that telemarketing is a high-priced practice when compared to direct email. However, its efficiency level in generating qualified sales leads and providing greater returns is much higher than in-house telemarketing service. Also, you need not to hire skilled team of call centre agents to make the outbound calls in order to reach wide audience base and drive leads. So, it alleviates the burden from your internal staff and they stay focused on closing leads.

Helps in follow-up: Such contact centre services are a great way for those companies that cannot provide services to customers located at distant geographic places. Telemarketing services can be used to take follow up to customers who are interested in the products or services that are being offered to them. With this marketing technique, you can freely contact your b2b clients and then call centre executives will follow-up with them by asking their interest. Once they confirm, a telemarketing executive will schedule an appointment with him to make a lucrative business deal.

Customer-centric: In the current times, it is quite important to focus on customer needs to achieve success. At outbound telemarketing call centre, all the telemarketing agents underwent through rigorous training, and complete project related training. Such training include test on its completion to evaluate the performance of each call centre agent. The call centre manager set the passing criterion higher in order to earn a higher a happy customer. A happy customer is a great opportunity for your business.

Target more sales from pre-existing customer base: The primary objective of business-to-business telemarketing services is to drive leads from the existing customers and acquire new customers. A skilled team of telemarketing agents at the call centre also handle customer enquiries, and support your sales team in terms of delivering qualified leads. This process not only reduces the cost of selling but also helps you to pay close attention to the marginal accounts.

Well-equipped infrastructure: As the technology is revolutionizing every day, the needs of customers are changing as well. They have become more demanding and need for personalised services. In order to fulfill their needs, companies also need to keep their infrastructure up to the mark with latest technology and tools. However, it is not important that all companies can afford software and highly paid professionals. Herein, choosing outsourced telemarketing services is the best option to reduce technology and infrastructure set up cost.

Improve customer support: Everybody is aware of the fact that acquiring a new customer rather than keeping the existing one happier is a difficult task. At outsourced call centre, skilled telemarketers provide lucrative promotional offers to engage pre-existing customers. They cater customer requests in the best way and win their hearts. This is why, telemarketing helps in improving customer support services.

In short, by using planned telemarketing services as the main marketing strategy, you can improve your business bottom line and keep your customers happy and contended.