Important Features Every Good B2B SEO Agency Must Possess

Posted by LUM.NET Internet Strategies on February 28th, 2017

Search engine optimization is about making changes to a client’s website so that it becomes more accessible and popular among its target customers. Such changes may seem like small incremental alterations individually but their combined impact on user experience and performance in organic search results is quite noticeable. This is why it is critical to choose a good B2B SEO agency that is able to deliver you satisfactory results in a decent period of time. 

One should look for some essential features that any good SEO agency must possess in order to provide excellent quality of work. Some of those features are explained here. 

Link Building: The SEO agency must have the ability to track, log, and create backlinks. They should be able to understand and utilize top quality SEO tools that can search and find websites that qualify on the basis of your keywords and start backlinking. 

Keyword Search: The job of a good SEO agency is to perform good keyword research and management functions. They must be able to research industry keywords and implementing them to the website content while managing them efficiently. 

Content Analysis: The SEO service should analyze on-page content and assess broken links, duplicate content, and keyword frequency. It can be done with the use of specific SEO tools so that the content remains neat and easily available for search engines. 

Competitor Analysis: Businesses need to watch out for their competitors, their actions, strategies, and progress. Expert SEO service can collect information about their backlinks, keywords, and domain authority. It allows you to analyze the areas that you need to target to handle your competition. 

Use of Reporting Tools: Tracking the progress of SEO campaigns is a must and it can be performed through specialized SEO tools. The agency must be well-versed with the use of such tools. They can prepare comprehensive reports of daily, monthly, and weekly analysis of your marketing efforts. 

Support Staff: The activeness of the support staff of any SEO is crucial for the success of a campaign. This way you can check the level of customer service they provide along with their knowledge in the field. 

Professionalism: This is one aspect that differentiates ordinary SEO agencies from the brilliant ones. It consists of a number of aspects such as their working style, communication with their client, customized approach, and quality of services. A company which is keen enough to listen to the specific requirements of their clients is certainly trustworthy. Also, their level of professionalism and how they handle particular situations, explains all. Ups and downs are inevitable in any business and sometimes even quality efforts do not prove sufficient. In such conditions, they must be able to handle the situation with a professional mindset instead of panicking and apply effective measures to take care of it. 

About The Author: 

Mark Lum is President and Founder of LUM.NET Internet Strategies. Mark leads a team of technical and design professionals to achieve optimal results for LUM.NET's clients. With over 20 years of experience in technology, business management and entrepreneurship, Mark relishes the opportunity to introduce new technology for increased sales and cost efficiency. LUM.NET understands the notion of “man vs machine” when it comes to search engines and he accepts that challenge. Mark has an MBA with a concentration in Strategic IT.