Promotional Tote Bags ? Summer Must Have Marketing Techniques

Posted by Alex Pogreb on March 15th, 2017

When it comes to choosing the perfect summer bag, everyone has their own judging criteria. As the seasons change, so do style trends and the needs of the customer. Along with being attractive, good promotional tote bags also need to meet the customer’s lifestyle. According to research, they have actually been found to generate more impressions than any other promotional item. When it comes to your business, you can take advantage of this opportunity in order to build your brand – but how?

Suit Many Applications
The great thing about totes is that they suit a variety of applications in everyday life, from an alternative to plastic bags for carrying your shopping home to packing up everything you need to hit the beach. They can be used for pretty much any purpose you can imagine. For some reason, people are more likely to carry around these items during the summer – perhaps it is because there is something so much more casual about them than traditional handbags and backpacks.

Wide Range of Styles
You might mistakenly assume that there is only one style of tote available, but this couldn’t be further from the truth. They are available in a wide range of styles, from conventional single compartment options through to those with an array of compartments to store all your possessions. There are also options that can be secured closed with either a zipper or snap closure when required. It is even possible to design your own bag if you can’t find one that meets your needs perfectly.

Range of Materials
Believe it or not, promotional tote bags can be manufactured from a variety of quality materials, ensuring that you get the exact look and feel you are searching for. Some of the materials you can choose from include: polypropylene, cotton, nylon, polyester, PVC, bamboo, canvas, vinyl and even leather. This also ensures that there is an option to suit every budget, from more affordable PVC and cotton to premium leather varieties. All materials are able to stand the test of time.

Completely Reusable
One of the best things about adding totes to your marketing campaign is that they are completely reusable. This is beneficial for two reasons. Firstly, it ensures that people will hold onto them and continue to use them in the future (great for generating brand impressions). Secondly, it shows people that you are environmentally conscious (more so if you have selected an eco friendly material, such as bamboo). Both are things that people will appreciate about your business.

Great Marketing Tool
Finally, totes make fantastic marketing tools and are an ideal way to ensure that your brand is constantly visible to the masses. This is a combined result of all the other points we have outlined above – but remember that when people use your bag, everyone who comes into contact with it will be exposed to your brand. By taking the time to design an attractive logo and choosing colours that complement your branding, you can ensure that you become a household name.

If you’re looking for a promotional item to add to your summer marketing campaign, we hope that you will consider totes as the ideal solution. As we have already outlined above, the two most important things for your success are ensuring that promotional tote bags are attractive and that they meet the needs of your customers – when you use our wide range of products and services, you can rest assured that this will be the case. Utilise these suggested promotional products and you’ll literally have sales in the bag!