Hotel Central Reservation System: Overview & Analysis

Posted by Pradnya on April 5th, 2017

Hotel central reservation system has added speed and simplified the entire hotel management scenario. The swell in the use of central reservation systems has reduced the chances of human error and has taken customer convenience to a different level. Many national and international hotels practice this CRS technology to provide the best offers to their guests while making work more organised and easy for their employees. The best part of this technique is while practicing this portal; it simultaneously generates the data sheet which can further be used for sales marketing, record keeping or relationship management activities. It is used for consolidating hotel and motel data for a specific region. In a nutshell, CRS or central reservation system is an electronic system or portal that provides information about resorts, hotels and lodging facilities.

For hotels, having a central reservation system means hotels getting associated with thousands of travel agents or travel management companies across the world, who assist the reservation and booking to travellers worldwide. It has become essential for hotels to have central reservation system because now a day’s maximum reservation and booking is made by using the internet mostly by online travel agents, this gives an association with them for future business.  It acts as a tool to connect other internet distribution systems such as global distribution system or GDS, similar to travel web pages as well as websites. It assists managers of a hotel in marketing and sales through the internet. Far best platform for uploading the tariff, room availability, offers or discount and many other facilities which make it simple for different users such as online travel agents and websites to know the actual location of the hotel. It has a range of modules such as reservation, profiles, global distribution system interface groups, blocks, rates and control on inventory. North America, Eastern and Western Europe, the Middle East and Asia are the regions where hotels are implementing central reservation system to manage and grow their business.

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Hotel Central Reservation System: Game Changers

To increase the room booking, hotel management needs to save time sensibly; for this hotels, lodges, chain of hotels of all sizes and types are looking for a system or software, and this has raised the demand for hotel central reservation systems. Its features such as user-friendly system, continuous supply to all channels like GDS, OTAs, and front office management are the reasons for rise in demand for central reservation systems in the hotel industry. Another prominent feature is that data is stored in a central repository where it can be accessed any time quickly. Moreover, it is compatible with mobiles and tablets. You can manage everything from one place, wherever you are. These systems can be customised as per the hotels’ need, room and module required which also provides price range to fit into hotel budgets and requirements.

Hotel Central Reservation System: Limitations

Though hotel central reservation system is in demand amongst many national and international hotels, resorts, lodges and other travel accommodation centres, there are a few limitations such as the buying costs and annual renewing charge of the hotel reservation systems. Competition from other reservation systems is also emerging as a challenge that hampers the growth of the hotel central reservation system sector.

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Hotel Central Reservation System: Industry Bigwigs

There are several popular central reservation system enabled software used in hotels globally and available in the travel and tourism industry. Some of the systems and their companies are OPERA Property Management System (PMS) (Oracle), eZee Front desk (eZee Technosys), room Master (InnQuest), Hotelogix PMS (Hotelogix), MSI CloudPM (MSI), Rezlynx PMS (Guestline),  among many others.

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