HOW TO USE INSTAGRAM TO PROMOTE YOUR BUSINESS

Posted by GramGrowing LLC on June 28th, 2017

A brand is no more the image it portrays in from of customers - rather it is what the customers tell each other! This is a market change that has been brought about by social media giants like Instagram. Today more than 600 million people are using Instagram every month. After Facebook, Instagram is the second-most popular social media network that can give your business a trendy and hip platform to communicate with prospective customers and enhance brand awareness. But, how to promote your business on Instagram?

Plainly posting a picture from your Smartphone is not going to get your business anywhere with the 600 million other users on Instagram. You have to work hard to stand out. Direct messaging on this platform however, can be your gateway to improve your following and win their loyalty. Here are some of the ways through which any business can promote itself with the help of Instagram direct messaging feature:

# Honest Feedback- Direct Messaging feature can be used in order to get honest feedback from loyal customers. This is applicable for a new product, service, or any campaign. This can also provide information regarding the improvements to be brought in the product or service being offered. This will also make the customers feel that their opinion and feedback matters.

# Customer Information- The Direct messaging feature of Instagram will also help one to get valuable and fruitful information about the customers and followers. By viewing their profiles on Instagram, one can try to analyze their taste and preference but engaging with them directly will get you much better data to formulate future marketing strategies!

# Client Relationship Management- Instagram Direct Messaging feature is not only applicable for getting new customers and followers but also for engaging with the clients you already have. This feature can be used for handling client relationships in the following manner:

• Sending personalized messages to the clients after their purchase.
• Sending wishes on festivals in form of personalized posters and pictures.
• Sending holiday greetings, coupons through Direct Messaging feature.

# Networking Tool – Instagram Direct Messaging can also act as a strong networking tool. You can scout out prospective business associates and influential instagrammers and converse with them directly, seeking help and support for marketing your brand.

# Better Customer Services – Last but not the least. Instagram Direct Messaging feature can also be used to know about customer experiences with your product and service. It will give you a window to learn about what your clients have to say after connecting with your brand and make them feel important and valued at the same time.

Make the above tactics a part of your online promotion strategy to start seeing positive Instagram engagement results in no time.

About the Author

GramGrowing LLC will help you build your Instagram account with real, active, and engaging followers. We take pride in being one of the few Instagram services that will grow your account using natural methods. GramGrowing unique method is able to target your Instagram growth by hashtags, users, interests, and locations. Using these powerful targeting matrices your Instagram followers that you gain will be active and engaging in your content.