BRICS Oral Care Market Poised to Rake in US$ 50.8 Bn by 2020

Posted by Shirish Wadaskar on July 7th, 2017

Parent Market Analysis

The personal care industry broadly comprises bath and shower products, colour cosmetics, skin care, hair care, oral care, and others. In recent years, personal care products are finding profound use in day to day life of consumers. This is attributed to increased consumer awareness for ubiquitous personal care products, preference for effective cosmetic products, demand for environment friendly products and natural or organic based products. Oral hygiene being a critical factor for overall health owes significance among all personal care products.

Oral Care Market Overview

The BRICS oral care market is analysed on the basis of parameters such as product type, distribution channel and countries.Increasing awareness among consumers regarding oral hygiene is anticipated to drive demand for oral care products in the near future.

Market Value Forecast

Globally, the oral care market is estimated to be US$ 39.1 Bn in 2014 and expected to reach at US$ 50.8 Bn by 2020, by registering a CAGR of 4.5% during 2014-2020. Whereas, the BRICS oral care market it is estimated to value at US$ 10.7 Bn in 2014 and expected to reach US$ 17.3 Bn by 2020, reflecting a CAGR of 8.4% during 2014-2020. Increasing visibility of oral care products is a major driver fuelling the growth of the market in BRICS region.

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Product Type Analysis

The product type classification include primary oral care and secondary oral care products. The primary oral care segment further comprises toothpaste and toothbrush, of which, the toothpaste segment contributed a significant revenue share to the overall market in 2014. Secondary oral care products segment includes mouthwash, dental floss, denture care and others which constitutes chewing gum, whitening strips and mouth fresheners. Of the aforementioned secondary oral care products, the others segment is expected to record a CAGR of 14.5% during the forecast period. Recent product launches such as whitening toothpaste, flavoured gel toothpaste and sensitive toothpaste are among few recent product offerings, which are expected to bolster the growth of toothpaste segment.

Distribution Channel Analysis

On the basis of distribution channel, the oral care market is segmented as convenience stores, department stores, vending machines, hypermarkets & supermarkets, speciality stores and pharmacies, general merchandise retailers, direct selling and others. In 2013, the top segments General Merchandise Retailers and direct selling collectively account for 53.0% of the total oral care market. Hypermarkets & Supermarkets coupled with department store segment accounts for 27% of the market, third largest contribution. This is due to major % share of unorganized retailing in BRICS.

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