Why POS Displays Improve Marketing the Products?

Posted by The ODM Group on August 2nd, 2017

Research into the science of buying has revealed that the POS, the checkout is often the location where decisions are made to make a last minute purchase. This has been achieved by a combination of brilliant and visually captivating displays at the checkout. Regardless of the volume of purchase, every customer spends the most time at a checkout and it actually offers a brand the opportunity to showcase products and trigger interest. We delve into the world of POS displays to show you how POS displays improve marketing prospects.

Great impact through innovative and attractive display

Considerable effort goes into the packaging of products. This is primarily because of the need to appeal to the minds of the customers with presentation that is attractive. Shapes, sizes, colours, texture and style of writing actually contribute to the building of a brand image. By extension, this simply means that the more attractive and innovative the visual appeal, the greater the chances of prospects spending time going through the products. A POS display offers brands the opportunity to showcase products in incredibly attractive designs. For instance, a see through wine chiller in a unique arrangement with adequate space for imprinting the logo and brand name of a company can actually help drive interest and sales.

More time for prospects to browse through products

Customers generally spend a certain fixed amount of time at a POS. This actually gives brands the opportunity to spark interest. Customers who find spare time to browse through products are more likely to enquire or make a last minute purchase. This is the main reason why a POS display is a strategic branding exercise. Having access to a vantage point is only part of the strategy, utilizing it the right way is the most important aspect. With a snazzy and innovative design, it is possible to display products with prominent logo display to create better brand awareness.

Impulsive purchase at the time of checking out

Chocolates have been known to fly easily out of shelves located close to a POS. This effect of an impulsive purchase actually extends to all products. A good display is all that is required to influence interest in the product. With repeated and prolonged views it is possible that the influence could grow to levels that actually prompt and nudge a prospect into making a purchase. If your product is as good as you claim it to be, then you can be sure that repeat purchases will follow smoothly. It is all about getting the customer to make the first purchase.

Launch new products effectively

With social media, online advertising and more than a million ads screaming out at prospects, it is important to be able to launch products with great visibility. Customers may be aware of your brand and your products, but the launch or introduction of new products needs to catch the eye of your customers. A regular stack or display will actually not help, because the customer may misread it as products about which he or she is already aware. To inform customers it is important to be able to introduce new products with a catchy and innovative display that will attract customers.

About the Author:

This article is written by Kate Krivodubskaya, associated with The ODM Group. The ODM Group is a buying office in Southern China catering to the promotional product industry. They are specialized in POS Display, packaging, and beverage promotions. They have a team of designers, merchandisers, and sales representatives for clients to use on a retainer program.