Learn More about SEO and SPAM

Posted by Melinda Aaron on August 24th, 2017

Search Engine Optimization is what every online marketer talks about today. But the issue of spamming SEO content has risen and many internet users have started question the reliability of the SEO business. The issue of SEO and spam should be addressed critically and exhaustively for e-businesses to register growth. There are many spam activities being practised out there, which need to be stopped with immediate effect. We have conducted a comprehensive research on SEO and spam and came up with a list that will provide you with evidence of spam SEO activities. These include the following:

1.      Exchange of links

You might have encountered link exchanges as you interact with SEO and the general online marketing platform. It has been found out that free unrelated link exchanges are always put in place with an aim of manipulating the search engines, rather than improving the system. Due to the improvement of technology, it is very easy for the engines involved in searching content to detect any form spam link exchanges.

2.      Making texts invisible

This is another strategy that could lead to the ban of your website. It is illegal for you to stuff your website with keywords that are hidden and cannot be properly traced. This can be done by using the same colours for both the background and the front side of your website. On the other hand, if you try to link with a website with the same behaviour will concurrently lead to the same penalty. Such practices could be an indication of spam activities in regards to Search Engine Optimization.

 What to know about SEO and spam

There are many things that you should know when it comes to Search Engine Optimization and the spamming of content. As a prospective online marketer, enough knowledge about this issue will keep you away from unnecessary penalties or even being banned by internet authorities.

One of the most important things that you ought to know is that spam content exists. Do not engage with SEO businesses that provide spam content, for this might lead to regretful consequences.  

Purchasing links from websites that are relevant to yours is also another important technique to consider. What you have to put in mind is that if you purpose to purchase several links, and then let them not be from the same C block IP address.

As a general rule, the web pages that occasionally use redirects will be penalized by reducing their ranks. Redirects are some of the spam activities that frustrate many internet users. There are measures put in place to detect such websites and none will escape the penalty trap.

Wrapping it all up!!

Conclusively spam contents in the SEO business have been common in the recent past, but Google has tightened its belt and developed an eagle’s eye to ensure that these activities are handled with utmost strictness. Always remember that Search engine companies will not pay a dime when you are caught in any malpractice, therefore always ensure that you are on the safe side by adhering to the rules.