The Importance of Including Your Staff Members on Your Website

Posted by Alisha Sanchez on October 31st, 2017

It is important that you develop a connection with the visitors as this helps you to increase the conversation rate of your website. Although there are many different ways to do this, one of the best ways to do this is by including staff profiles on your website. This will help to increase trust and engagement in your potential customers.

Creating a staff profile page is a great way of developing an emotional reaction with your prospective customers, and including their photos plays a significant role in that. Here are a few benefits of including a team member’s page on your website:

Makes good first impression

You can never underestimate the importance of first impressions, especially when it comes to website where you don’t have enough time to get the attention of your visitors. Photos will add interest to a page, and engage users more easily than just text

Shows the personality of your business

Adding photos of your team members of your website will also give life to your business and help it to look more friendly and inviting. This is also one of the best ways to show off the culture of your business.

It’s difficult to connect with small business teams that have a large list of names. It is important that you get personal with your customers and make it easy for them to connect with you by implementing images.

Strengthen relationships

With team photos, customers are able to associate a name with a face. This is very important in creating a personal connection with a potential customer.

Increase engagement

Adding photos of your team members goes a long way in making people to feel comfortable in contacting your business. It gives them the feeling that they are reaching out to a real personal, instead of just any email address or phone number

In today’s competitive business world, it is in the interest of every business to find the best way to connect with their customers through humanization regardless of the industry you are in.

The technical part of staff profiles might be easy, but the process of putting the content together may be challenging. Here are few tips that you should keep in mind:

• Don’t mix first and third person-Choose one and use it on all staff profiles
• Include photos-As we have discussed, a good looking profile picture makes the profile look more personable
• Avoid using jargons-Including anything too technical in profiles could be off putting
• Get social-You will also want to link to social media networks such as LinkedIn, Twitter and Facebook
• Shout about your achievements and skills-But it shouldn’t be too loud. Since this is a tricky balance, you may use a second opinion and a few drafts
• Proofread-Although this sounds obvious, a spelling mistake may deliver the wrong message

The team page is one of the most popular pages on a website, and has the lowest bounce rate of all the pages. If you have a wordpress website, you can use wordpress team member pluginto create your staff profiles.