E commerce Trends You Need to Know About
Posted by Elanora Brown on November 27th, 2017
Businesses everywhere have realized that it is no longer enough to have a store where people can shop for your products. In the past few years, every small and large company has been optimizing its online presence,whether it is through social media, websites or mobile platforms. However, times in the online world are constantly changing and as this year too comes to a close, we need to look at some of the newest trends in the e-commerce business. Below are some of the things that you need to prepare for as 2013 approaches.
Image Source: Pexels
1. Easier and faster navigation on mobile platforms
Every individual who owns a mobile device wants the feasibility to view websites on their devices easily. Although many companies have already realized this, there were some that didn’t take it too seriously. However, with the New Year just around the corner, they too are getting interested in mobile integration so their users are able to enjoy a much better experience with different changes such as online payment.
2. Themed Collections
Facebook and Twitter have been on the rise for the last couple of years, but Pinterest is another social media website that is gaining popularity with every passing day. The reason for this is simply because this website allows its users to organize their most favourite items into a collection that they can share with friends. For example let’s say there is a girl who loves jewelry or shoes, now instead of having to share the pictures individually, she will have a collection or album which she can share as a whole. However, Pinterest is not the only one making use of this; there are many others in the market and a lot more which you’ll be able to see in the foreseeable future.
3. Searches Based on Locations
If you are equipped with an Android or iOS device, you know that maps are used for a lot more than getting directions. This is also something that local and international businesses are getting aware of. More and more companies are getting into the technology where users can find or order a product from them with ease. All of these services will be at a much higher growth in the upcoming year.
4. Expect to see a lot of video use
Web design is no more what it used to be a few years ago. Web designers and clients alike wanted sites which used images and videos on the edges, but all of that has changed now. Web designers today prefer using images or videos on the stretch across the top or bottom of the website. Why so? Well, because of the simple reason that doing this will attract the visitor’s attention immediately and increase business. So, you can expect to see that as an e-commerce trend in 2013 as well.
