Social Media Marketing, Why You Need It

Posted by Oliver James on January 5th, 2018

Social media has emerged as a very productive marketing method for both small businesses and large enterprises. It enables them to develop a personal connection with their customers and get feedback from them about their products. While there are some marketers that consider social media marketing to be a waste of money, statistics show that it has the potential of significantly increasing a website’s traffic and even sales. The following are some of the reasons why social media marketing is important for your business.

Brand Recognition

Social media offers you the chance to grow your brand. It increases your visibility and let you reach a wider audience. People who aren’t familiar with your business and aren’t likely to search for the keywords you are targeting can learn about you via your social media pages. Aside from bringing in new customers, social media marketing can make you more accessible for existing clients too. However, do keep in mind that you need a good marketing company to plan out your social media strategy.

Brand Loyalty

Social media marketing is heavily linked to brand loyalty as well. If you constantly engage with your customers on social media then you can enjoy more loyalty from them. Studies show that customers are more likely to be loyal to brands that they follow on social media. So, if your business has a social media presence and you have a well thought out social media strategy in place then you will find your customers becoming more loyal to your brand.

Higher Conversion Rate

Social media has a proven track record when it comes to conversion rates. The reason for this is that people are more likely to do business with companies which have been recommended by other people. Having a good following on any social media platform gives potential customers the confidence that other people like the company as well. This makes the conversion process easier for them. If you want to increase your social media following then it is wise to hire a social media consultant that can come up with a solid social media strategy for you.

Customer Insights

You can learn a great deal about your target audience through social media. Simply having a look at the comments that the people are leaving on your social media posts can give them an indication of their thinking about your products. Companies like Anchor Digital can help you in gaining more customer insights from your social media channels.