5 Useful Tips to Add SEO to Your Small Business Website

Posted by MdImran on February 8th, 2018

As a small business owner, you’ve probably heard of dozens of tips on how to utilize SEO. Whether you’re just getting started, or you realize your SEO strategy may need an overhaul, there is never a bad time to add more SEO to your website. Oftentimes, your website will be the first impression someone gets about your business. So, it’s imperative to implement keyword research, and have a basic understanding of what your audience is looking for.

 Once you’ve figured out how keywords can really give your business and web presence a boost (either on your own, or using a service like U-Thrive Marketing), there are several tips you can keep in mind to make your website stand out even more.

The SEO you use on your website is called on-page SEO. Let’s go through a few useful tips you can use to give a boost to your on-page SEO. With these tips, not only will you be more appealing to search engines like Google, but users will be able to find you quickly, and interact with your business.

 1. Tagging Page Titles

 It’s not enough to just focus on keywords in the content of your site. All too often, we forget about page titles. In reality, page titles are what search engines pick up on initially, so the title of each page should be a reflection of what users can expect to see.

 Search engines read page title tags first to determine SEO rankings and relativity. So, using different, relevant tags in each title can make a huge difference. Each page title should include a couple of keywords, a short description, and the name of your business. The description shouldn’t exceed 60-70 words, so be concise in the words you choose.

2. URL Language

 Having a web address is one thing, but ensuring that the overall structure of each URL on that site is written for SEO is completely different. Check the URL structure of each page on your site. Does it reflect what that page is about? Is it simple to read?

 For example, if you’re an Italian restaurant, and you have a ‘menu’ page on your website, what does the URL look like? Here’s a bad example:

 myseoitalianrestaurant.com/index.php?/39183h4390w3=d2933

 Not only are URLs like this difficult for search engines to acknowledge, but they’re hard for people to read. As a better option, choose something like this:

 myseoitalianrestaurant.com/dinner-menu

3. Utilize Headings

 When it comes to website content, headings don’t just make it easier for users to read. They actually make it easier for search engines to understand what each page is about, and what type of content they should pick up. Learning about H1 and H2 heading tags is important. Simply put, not all headings are created equal. Taking the time to differentiate the headings you’re using for SEO can make a big difference. Separate your content accordingly!

 4. Internal Links

 While external links are extremely important to your SEO credibility, don’t forget about internal links, too. Internal links are links to other areas and pages within your website. Let’s use the same Italian restaurant website as an example: If a user is looking at your homepage, you may have a paragraph explaining some of your delicious dishes. Within that paragraph, you may have a word, phrase, or even a direct call to action that allows the user to simply ‘click,’ and be taken to another page with your menu.

 Internal linking helps search engines pick up on the related content of your website. This increases the overall value of your site, and can be a big SEO boost when it comes to your website ranking.

 5. Site Content

 It cannot be stressed enough how important page content is for a website. While search engine algorithms change constantly, content remains a key fixture in SEO. Far too often, businesses make the mistake of writing content strictly for search engines. Unfortunately, this can make your words sound robotic, impersonal, and unappealing.

 Instead, focus on writing content that is easy and enjoyable for users to read. Because of the advancements within search engines, they can identify reader-friendly content better than ever. If the people visiting your site enjoy reading through the content, there’s a good chance search engines will pick up on it, too.

 If you’re not using these strategies to give your website the SEO advantage it deserves, it’s time to get started right away. Thankfully, the tips listed here are easy to put into place, and can be done fairly quickly.

 These few simple changes can make a big difference in how visitors and search engines, view your website. Once you’ve gotten a solid grip on making sure they’re implemented into your site, you can focus on even bigger SEO strategies.