Common Design Mistakes Businessmen Make When it Comes to Web Design

Posted by Unicode Solutions on February 14th, 2018

This is the age of smartphones where searching/asking for something/someone has been replaced by surfing web. Anything and everything is available on the Internet and it would be highly detrimental if someone keeps their business away from it, the young businessmen in particular. It is important to make your company visible worldwide through a website. While many choose to create a website on their own, they finally end up losing their brand image with a poorly designed website than building one. Here we list you some of the common design mistakes that businessmen make while designing a website.

Choosing non-responsive web theme:

With the advent of technology and cheap data rates, smartphones have found their way to the most remote parts of the country. The people surfing for a website on a smartphone outnumber the number of people using a desktop to surf. So, it is very important to choose a responsive theme, which will render itself to fit elegantly across all devices of various screen sizes.  A good website development companywill ensure the customer chooses the right responsive theme for his website.

A messy navigation and broken links:

A simple "Page Not Found" error on a company's website is enough to turn down any prospective lead for a business. It is important to handle any broken links to ensure you have a professional team in a website development company who have a smart team to actively look into such issues. The other thing that can turn down a prospective lead is - finding it hard to locate the needed content. The navigation within the website has to be seamless so that the visitor does not waste time landing in 'n' number of pages.

Poor understanding of the target audience:

A small business entrepreneur needs to understand his target clients. For instance, if you are are targeting the senior generation, you need to keep the font bigger, write really engaging long content and ensure all the core contents are available without much effort. However, if your target audience is the youth, a simple infographic will do the job.  There are many web design services in Delhi who help you not just create a website but also help you understand your target audience.

Not updating the website:

The website needs to be updated from both front end and back end. Ensure all your recently launched products are updated on time. Updating the changes in Contact Us or About page like changes in your support number, changes in the Director team, an address change due to relocation will create a brand's credibility. Similarly, all the back end plugins in the website need to be updated regularly to prevent any security threat. We are one of the reputed web development services in Delhi and we suggest that the client's website is backed up on a regular basis.

No definite Call To Action:

An unclear CTA is more a burden than use in a website. The CTA must be cleverly designed in a way that the user cannot help but click on your CTA. The position of the CTA must be placed properly and a good website design company can help you take such decision wisely.

These are some of the many mistakes that businessmen unintentionally make! We help you grow your business by offering quality web development services in Delhi at a very competitive price and exceptional pricing.

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