Leonard Pezza Marketing Development Manager

Posted by Leonard Pezza on April 13th, 2018

Leonard Pezza

732.239.1959 LPezza2@gmail.com

Pezz Electrical Services, LLC - Hillsborough, NJ Marketing Development Manager 08/2017- Present

Responsible for creation of marketing goals and automation. Develop, manage and implement strategies, tactics and initiatives to create more exposure and increase revenue.

Oversee SEO/PPC team to maximize exposure, improve website on-page content and backlinks

Analyze Google analytics data as well as PPC campaign and KPIs in order to target appropriate demographics

In process of deploying company’s Facebook, Instagram, LinkedIn profiles and video postings Ensure harmonization of website and social media while adhering to budget guidelines and allocation

Manage advertising campaigns such as Constant Contact, Every Door Direct and digital community billboard

Edward Jones - Newport Beach, CA Branch Advisor, Marketing Manager & Business Development 5/2013-5/2016

Managed sales and marketing for a comprehensive strategic business plan. Ensuring overall profitability, revenue growth, market penetration, brand awareness, sell-through and client satisfaction each year.

Increased branch presence by engaging in networking events, social media, and direct mail campaigns

Directed office manager’s distribution of a variety of sales support, media kits and marketing materials

Supervised marketing team’s production of online advertising, sell sheets, and general presentations

Deepened existing relationships via WebEx/Powerpoint presentations as well as educational seminars resulting in the top 5% Acquisition Award

Monitored and measured KPIs such as audience engagement and audience growth for a team of 15 advisors

Delivered company message and maintained brand by distributing content across social media platforms

Built relationships on and off line with accountants, attorneys, CTOs, CEOs and community entities

TF Group - Newport Beach, CA Financial Marketing Advisor 11/2011-05/2013 Positioned company’s brand to complement and leverage renowned reputation in succession planning through various branding/marketing methods to TF Group’s target audience.

Collaborated with financial advisors and planning team to craft overall yearly marketing strategy Defined target audience and market segments via several KPIs, SalesForce and CRM historic data

Performed ongoing market research and demographic profiling to identify and capitalize on niche market

Served as point of contact for company’s COIs and over 15 community outreach programs Marketed to clientele and community groups via direct mail, social media, presentations, and educational events

Worked as a liaison with succession planning team and business owners to promote a positive image of TFG

Communicated marketing results, budget targets and brainstorming of fresh strategies, to senior management, ensuring a 15% growth per year

Ameriprise Marketing - MetroPark, NJ Branch Advisor & Business Development Manager 2/2004-10/2011

Managed and operated a branch of 40AUM while serving as Business Development/Marketing Manager for over 12 representatives. Served as a pilot branch in key rebranding of American Express Financial Advisors to Ameriprise Financial while consistently growing client acquisition each year.

Introduced scalable marketing strategies that streamlined overall process and reduced cost by 25%

Distributed monthly newsletter and content to client database as well as to social media platforms

Created a comprehensive annual marketing plan, calendar and budget for a team of 12 members

Led and supervised a team responsible for compliance guidelines, reporting requirements and records

Organized quarterly events to reinforce company brand, and core values Identified weakness in existing marketing campaigns through historic data and leading group analysis

Wrote speeches and designed PowerPoint presentations for large audiences on various conference topics

eSignal/Financial Times Interactive Data - New York, NY Regional Marketing Manager 10/1994-12/2003

Responsible for launching, marketing and branding what has become a leading financial charting and technical analysis tool. Managed a small team of marketing professionals focused on executing a national strategy, including email, direct mail, and face to face marketing.

Fostered B2B and B2C relationships while transitioning eSignal from an application to webbased solution

Maintained CRM database and email newsletter campaign for thousands of clients across several states

Organized promotional trade shows, product training and appreciation events

Acted as a brand ambassador to over 75 firms in processing RFPs, RFIs and negotiating contract agreements

Generated new leads through events and presentations to CFOs and CTOs to an increased client base of over 5000 users

Reviewed market analysis to determine customer requirements and competitive pricing Provided feedback to marketing director and product development for suggested enhancements

Qualifications

Exceptional at creative brainstorming and problem solving individually or within a group. Ability to utilize marketing analytics, and team member insights to create cohesive, clear logical solu- tions. Strong ability to motivate and relate to broad range of diverse employee personalities. Excel at building consensus among internal and external business partners. Proponent of group interaction, understanding group dynamics and identifying individuals’ strengths. Strong understanding of financial markets. Ability to manage multiple projects simultaneously and operate in a fast-paced, growth environment. Able to provide organizational disruption to assist company leaders in bringing forth necessary change, improved solutions and systems. Experience in driving Fortune 500 brand and strategy with an entrepreneurial spirit and mentality.

Computer Software and Skills - Proficient with Excel, Word, Outlook, PowerPoint, Salesforce, Constant Contact, Naviplan planning, Morning Star, Mailchimp, and Google Analytics. Familiar with Facebook Analytics, Facebook Audience insights, Wordpress and Splice video editing. Issued patent (No. 9555679).

The College of New Jersey (TCNJ) - Trenton, NJ Bachelor of Arts: Mass Communications, Member of elite program - College Ambassador responsible for branding TCNJ through various programs, public relation events, and print media.

Kean University - Union, NJ Masters of Arts: Human Behavior and Organizational Psychology