Pay Per Click (PPC) Advertising

Posted by zam gd on April 16th, 2018

What is Pay Per Click Advertising?

Pay Per Click (PPC) is a model for advertising on the internet. PPC allows advertisers to display ads for their product or service when people searching for things enter relevant queries into search engines. Keywords play the most important role in PPC. Search and appearance of ads depends on which keyword is being searched. Because of the immense importance of keywords, PPC is also known as keyword advertising.

Advertisers always want their ads to appear in a more prominent manner. They always want their ads to be more highlighted than their competitors’ ads but they cannot pay extra for that. An automated process is used by Google to determine the relevance and validity of advertisements that appear on their SERPs.

In order to gain more and more potential customers to websites, PPC advertising is the fastest way out. Using tools such as Google AdWords, Yahoo Search Marketing, and Microsoft Bing ads, advertisers can display ads in the sponsored results section of search results pages.

The major thing kept in mind by advertisers while marketing their product or service is advertising budget. PPC being cost-effective is an attraction for them because they are only charged when a user actually clicks on their ad. They also can choose to spend as much or as little depending on their advertising budget. Additional benefit other than cost-effectiveness is that they are free to choose their audience according to demographics, psychographics etc.

Moreover, unlike other forms of advertising, PPC is measurable. PPC campaigns are set up to carefully measure effectiveness. You can determine exactly how much your return on investment is. In addition to determining ROI, advertisers can judge what improvements their running campaigns needs and they can make adjustments to improve based on what works best.

Grafdom UAE, provides PPC services with benefits like Dedicated Account Manager, Account Review and Goal Setting, Keyword Research, Account Structure/Restructure, Text Ad Optimization, Geo-Targeting, Campaign Level Reporting, Transparency – You Always Have Access to Your Account, Conversion Tracking, Google Search and Display Networks, Monthly Calls and Reporting, Landing Page Optimization Recommendations, Manual Bid Management within Google AdWords and Manual Phone Tracking within Google AdWords.