5 Bold Predictions About The Future Of Seo

Posted by Neeraj Sharma on April 29th, 2018

SEO or Search Engine Optimization has become a buzzword for the marketing departments of all major brands and companies. Today, no marketing campaign is complete without a focus on digital marketing. However, since its inception, the search engines have been updating the parameters and algorithms for SEO. The reason is simple - make searches more relevant to the users queries. So, it should come as no surprise that many strategies followed by an SEO company in Bangalore may become obsolete soon and new ones will take their places.

Here we are sharing some bold predictions, but remember, some of these may be scaled down and not become redundant..

1. Impact of Link Building Will Lessen

Link building used to be a prominent aspect every SEO company in Chennai used to follow meticulously in the past. Experts spent thousands of dollars buying links from trusted sources but all this is set to change. Though the search engine giant Google is not making any explicit statements, there is speculation on the dwindling impact of link building in the future. 

In the near future, genuine backlinks your website will be able to drive value from will be those from your clients, testimonials or when actual users genuinely link back to your page for more information.

2. On-Page SEO will Gain Great Importance

On-page optimization has always been an important aspect as any digital marketing company in Chennai can tell you. Every search engine expert begins by tweaking the codes on a website, optimizing website loading speed, adding meta tags and description while creating a fluid design for visitors. Many black hat techniques were ushered in with off-page optimization to acquire links, improve brand reputation but Google punishes them, so they are not advisable.

Major search engines expect you to focus solely on your own website and for that on-page optimization is of utmost importance. Once you complete all the basic tweaks, it’s time to start posting content and wait for the site to grow gradually.

3. Real-Time Content Quality Analysis and Reporting

The SEO services in Bangalore may not be able to predict how Google sees your content and provides ratings. Real-time content quality analysis may become the norm allowing writers and SEO experts to optimize as required so as to reach the first page. With in-depth analysis of various aspects in an article, type of media used in it and its performance in search results will make it much easier for SEO experts to tune strategies.

4. Inclusion of AI in Search Engine Optimization

Artificial Intelligence plays a huge role in curating the right kind of services a person is looking for. A digital marketing company in Bangalore will soon be able to make use of AI bots to optimize their search engine optimization strategies. Tools powered by AI will be released by Google which will provide suggestions on the types of keywords to use, add multimedia content, integrate social media and make suggestions on when or where to post them for maximum benefits.

5.Built-in SEO Will Make it Easier for Newcomers

The need to know all SEO tools will no longer be necessary. The world’s most popular CMS, Wordpress is already equipped with built-in SEO tools which automatically optimize a web page. They automatically create meta tags, descriptions, ensure all pages are visible for search bots and make your website responsive so that it looks great on all devices. These tools will be adopted by all content platforms. However, remember a basic idea on how SEO works is important.

While there are some limitations on built-in SEO tools which lack the customization level and content analysis capabilities, they will evolve into much better position in the future. SEO firms and individuals who run a business will be able to quickly optimize their website without having to use manual strategies that are usually time-consuming.

In the end, remember, SEO is undergoing a major change at the moment. As Google is keen on making the internet easy to use for people and as a result, they have simplified optimization for professionals. However, you will need experts and a digital marketing company in Chennai if you want to achieve set targets from your campaign.