Australia Cards and Payments Market Insights and Forecast to 2022

Posted by miky santhosh on May 18th, 2018

Overview

Based on the segment targeted, the demand and use of cards varies substantially. It must also be noted that large banks, particularly the domestic ones are making a precise effort for the consolidation and segmentation of the industry for the targeting of the most rapidly growing and profitable sectors. Retail and corporate segments are the major categories of the cards and payments market in the country. The segment of retail is further classified on the basis of demographics, psychographic level, and income. The corporate sector is further categorized on the basis of the size of enterprises into large, medium, and small enterprises.

Further, the focus of banks in the country is on mass markets. This is for the expansion of their penetration in the expanding cards and payments market in the country. This is being achieved through the targeting of very specific segments of customers. For consideration, banks are increasingly focusing on the provision of investment advice, cross sale of card products, and the provision of value adding services, in the case of corporate customers.

Browse brief and detailed TOC of the report @ https://www.marketdataforecast.com/market-reports/Australia-cards-and-payments-market-6926/