adidas announces the return of the "Run for the Ocean" campaign

Posted by Mayne on June 2nd, 2018

For the second consecutive year, the Adidas Yeezy Boost 350 V2 Ice Yellow will organize a campaign focused on the prevention of marine pollution. The latter will be divided into twelve events spread across several cities in different countries of the globe such as Los Angeles, New York, Paris, Berlin, London, Barcelona, Milan and Shanghai. The German brand will however increase the budget this year up to $ 1 million, indeed, from June 8 to July 8, for every kilometer traveled and counted on the Runtasic application, the brand will pay $ 1 to the Parley Ocean Plastic program.
On June 8th, adidas and Parley for the Oceans invited their communities of runners, athletes, ocean ambassadors, environmentalists, artists, influencers and media to unite during their first ever Run For The Oceans as they turned New York City blue to spread awareness for ocean conservation.
To celebrate this very good initiative, the two friends also imagined two limited editions: Adidas Ultra Boost Cookies and Cream and a Parley x Ultra Boost X, with a blue and white mottled Primeknit upper, made from plastic bottles. recycled by the environmental organization.An exact date has yet to be revealed, but for those wanting to get their hands on a pair its looking like 2018 will be your best chance.