Keyword monitoring for SEO

Posted by Mordan Sean on June 12th, 2018

As you already know, SEO positioning is vital to develop and grow your business on the Internet and keyword monitoring for good SEO is key. Thanks to SEO and the generation of content , you can attract more traffic to your website and thus get better results and greater benefits through the direct sale of products or services.

A few years ago, in global terms including large, medium and small businesses on the Internet, the SEO did not care much as now . However, nowadays, thanks to its growing importance and the development of SEO applications such as SEO Yoast  for Word Press, any business can start positioning all the words they want, as long as it generates articles for each of them.

In this way, all Internet businesses can position using a large number of terms.

How to know if our SEO strategy is having good results?

To solve this question we must focus on the monitoring of keywords , but before going into detail at that point, we will assume that we are already doing a good SEO strategy for each of our articles , writing each one according to Google's policies. to improve the positioning and that, in addition, we are using the most appropriate keywords at all times. Based on this, how can we know exactly how well or how badly we are doing according to SEO?

First of all we can be knowing that we are doing well, if between 2 and 4 months after starting the strategy, our visits to the web start to rise. To make sure that they go up thanks to SEO we must go to our Google Analytics panel , go to the Acquisition tab and there to the channels tab. In this way we will observe all the traffic sources of our website.

Then you should go to the part of "Organic Search" or "Organic searches" and there we will be informed of the people who have entered our website through searches with keywords made in the Google search engine.

How can I do a good keyword monitoring?

Another way to know if we are doing a good SEO strategy, is by monitoring keywords, that is, checking the position in which our page is in Google searches, based on certain words or key phrases. In this way we can know if for one term or another, we are on the first page of Google or on page 20.

With the passage of time, and with a job well done , if we are on the first page of the search engine, we should continue, but if we are on page 20, we should progressively increase to 17, 14, etc.

To carry out keyword monitoring there are many applications on the Internet that will help you . Some are free, but they always have certain limitations so you can buy the paid version that is more complete. There are also tools for monitoring keywords that have to be downloaded and installed on your computer. The best of them are Free Monitor For Google and Rankerizer .

Both are very similar and you can monitor different projects, so it is very useful if you run several businesses with different websites. In addition, both help you to track your competition, so you will know what keywords are used and you can adapt your positioning strategies as you wish. In addition, Rankerizer can track the position of your keywords, not only in Google but also in other search engines. I use this tool to track my logo design service brand keywords.

Two other recommendations are two extensions for Chrome and for Firefox calls, SEO Serp and Rank Checker respectively. Both extensions allow you to track different projects and you can export the results using .csv files.

Mordan Sean: