Health Concerns of Consumers Increase a Demand for Bottled Drinking Water, SaysPosted by ananth on June 14th, 2018 The global bottled water market did not end 2017 year without surprises. After years of a strong growth in the USA, bottled water surpassed carbonated soft drinks to become the largest beverage category by volume in 2016. And the numbers do not stay idle. From 2014 to 2017 due to an increasing concern regarding various health problems caused by consumption of contaminated water, the global bottled market grew from 0.6 billion to 8.5 billion following 8.74% yearly growth, states the report on the Bottled Water Market 2018 from The Business Research Company. In addition to the health concerns, rising disposable income also let people in the Asia Pacific region influence the growth of the market significantly. By volume the market grew from 327.7 billion liters to 437.3 billion liters. The predictions for the bottled water market are above expectations. By value the market is going to reach 9 billion by 2021 following 10% yearly growth. The volume’s growth will be a bit lower, but not by a significant number, at 9.3% yearly growth to reach 623 billion liters by 2021. Global per capita average bottled water expenditure will also be in a growth stage to 2021 raising to .3 by 2021 from .3 per head which was registered in 2017. The consumption of the bottled water in 2017 was the highest in the Asia Pacific region accounting for 42% of the global bottled water consumption. The reason behind is the Asia Pacific region is a host for two most populated countries where poor public infrastructure is quite common and access to clean drinking water is limited. These conditions in particular raise consumers’ hygiene standards towards the drinking water to maintain a healthy life. Following the health awareness trend, bottled water consumers in the Asia Pacific region are also increasingly adopting new products with health benefits, such as functional water, which added functional value in the form of minerals, oxygen and vitamins. Since consumers prefer to try new tastes and follow the best of them, the availability of a range of flavors and options in functional water will boost the market growth. American continent accounted for 31% of the bottled water sold in 2017 and was ranked the second in terms of volume, however, high average prices per liter on the drinking water made the region rank the first in terms of value.
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