4 common Outbound Dialling mistakes

Posted by Thea on June 19th, 2018

In this era, the significance of outbound call centres is increased as they play a vital role in generating revenue for the business. That’s why business owners don’t hesitate while availing outbound call centre services. But sometimes telemarketers make some minor outbound dialling mistakes that always ruin their efforts. 

Do you want to know about the top 4 outbound dialling mistakes? Following pointers will bring a smile to your face:

Making calls on TPS registered numbers

Do you know what is the biggest outbound dialling mistake that always ruins the effort of telemarketers? The answer is making calls on TPS registered telephone numbers. For those who don’t know, TPS (Telephone Preference Service) helps the customers to stop getting any unsolicited sales or marketing calls. 

But sometimes telemarketing companies allow their telesales agents to make calls on TPS registered numbers, which, in turn, leads to negative reviews.

All in all, there is no meaning in making calls to those customers who are not open to marketing calls. Therefore, it is imperative to use automatic dialler system to filter out all the unnecessary numbers to make outbound call centre services more reliable.

Storing outdated data

Sometimes outbound call centres don’t update their database for a long a period of time. This aspect always invites unnecessary issues for the telesales agents while making marketing calls. Hence, this leads to poor results.

To render the best outbound call centre services, it is imperative to keep the database updated and clean all the dead or unused telephone numbers.

Not creating CLIs  

You should not be surprised by knowing that some silly mistakes sometimes cost a fortune. Well, we are telling you this because sometimes customers don’t pick calls from unknown numbers while doing some important work.

After a couple of hours, customers make a call to the same unknown number to get to know who was calling to them. On the other hand, telesales agents miss customer’s calls owing to the job of continuously making calls and this leads to poor sales conversion rate.

Therefore, it is imperative for the outbound call centres to create individual CLIs (caller line IDs) for the telemarketers so that the latter don’t miss any call-backs.

Targeting customers without any proper research

Another aspect that always leads to failure is targeting potential customers without any proper research. The primary reason behind that is sometimes telemarketers try to sell those products that don’t grab the attention of prospects. This aspect not only ensures the wastage of time & efforts but also makes a dent in the business’s reputation.

Therefore, it is imperative for the telesales agents to use the database to know about the potential customer’s preferences as this is the best way to make a marketing campaign successful and keep the outbound dialling errors at bay.     

Wrapping up

In this blog, we have discussed some common outbound dialling mistakes that always lead to a failed marketing campaign. These mistakes not only affect the business’s bottom line but also create a negative image of the brand. Therefore, it is imperative for the outbound call centres to rectify all the outbound dialling errors to get better results.