Tips for Designing a Great Logo

Posted by Hostopia on August 3rd, 2018

In a competitive marketplace, great brand recognition is everything. For most consumers, it's visual representation that first catches their eye, and they can easily recognize the logo of some of the world most famous brands. You can do it, too. Think about the Nike logo, the Apple logo, the Fedex logo. Doesn't that image implant itself directly into your brain almost immediately? That's because these companies put a lot of thought into crafting their logo, and they've created something impactful because of it. If you're starting your own company, you need to seriously think about your logo's design if you want succeed. That might seem far-fetched but look at these billion-dollar companies and how much their logo is displayed all around the world. Again, it's the first thing people see, and often puts a face to the name. 

Here are some great tips you can use when you want to design a logo and enlist the help of logo designing services.

Be Unique

Your average cookie-cutter logo won't cut it. You need your image to stand out, so you need to be in a mindset that what you will come up with is entirely one-of-a-kind, even though it's nearly impossible to do something that someone else hasn't done before. However, creative thinking will get you a long way, and thinking outside the box is often the best way to approach your initial designs.

Know Your Brand

A logo essentially introduces your company and the products or services you offer and this must be kept in mind when designing your logo if you want to reach a certain audience. You might be tempted to stamp together an image that represents your industry like a circuit board or an airplane, but these rarely stand out among the competition. It's more about evoking a personality for your brand and your company as a whole, whether it's professional or quirky. 

Color Evokes Emotion

Color is very important in logo design since it's well-known that people have different emotional responses to different colors. Yellow evokes vibrant optimism, red evokes energy and passion, and blues are tranquil and professional. It all depends on how you're trying to catch a customer's attention, whether it's with calm sophistication or with a cheerful and fun disposition.

Flexibility 

With logo designing services, you can design a logo that can be flexible to changes over the years. Even if it's subtle changes, your logo must be one that presents opportunities for evolution.