Global Mobile Virtual Network Operator (MVNO) Market 2018-2023Posted by Bharat Book on August 30th, 2018 Bharat Book Bureau Provides the Trending Market Research Report on “Global MVNO Market (2018-2023)”under Media & Technology category. The report offers a collection of superior market research, market analysis, competitive intelligence and Market reports. The Global Mobile Virtual Network Operator Market is expected to reach USD 91.18 Bn by 2023 expanding, at a CAGR of 6%. Mobile virtual network operators (MVNO) resell wireless network communication services by using the infrastructure, licenses owned by a mobile network operator (MNO). The model benefits both the MVNO and MNO. MNO have extra unused network bandwidth which they provide at a lower price to a MVNO, to make optimum use of the network bandwidth. The MVNOs then offer these services to its customers. The MVNO operator business model and strategies are evolving with the changes in the industry dynamics and regulatory evolution. The players are shifting from the discount based approach to a value-added service with a focus on product innovation. Balancing cost and product differentiation are expected to have a significant impact on the current business model around the forecast period. The second brand and branded reseller business models are expected to witness faster growth in the developed region, such as Western Europe and North America, where the MVNO market reached more than 30% penetration in selected countries by 2015. Request a free sample copy of Mobile Virtual Network Operator Market Report @ MVNO Market Report Technical flexibilities are expected to be the significant factor driving the growth of this market. The year on year growth in the number of new telecom subscribers is expected to slow down considerably during the forecast period, because of the maturity of the telecom market. However, the growing demand for mobile internet in developing countries is expected to provide significant growth opportunities for vendors during the forecast period. The presence of more than 1,000 MVNOs globally in 2016, together accounted for around 10% of mobile subscribers Key growth factors The growth of the MVNO market largely depends on the weakness of MNOs in their marketing and sales strategies in particular geographies. The successful MVNOs make optimum utilization of the existing telecom infrastructure according to geographies, such as channel infrastructure, media and telecoms brands, and current existing customers that of the MNOs. Also, the success of MVNOs brands depends mainly on unique brand positioning and value proposition to attract target customers, with the likes of specific ethnic groups, including migrant workers and tourists. Proper identification of emerging niche telecom markets through innovative marketing channels which are beyond the reach of MNOs is expected to drive the MVNO market in that region. Segment-targeted pricing strategies and creative distribution tactics by the players of this industry in developed countries are also expected to drive the growth of the MVNO market worldwide. Threats and key players As the competition increases in the wireless industry, the markets are getting more saturated and innovation for product differentiation is becoming scarce, which will in all likelihood affect the MVNO players. Subscriber acquisition is already high, fueled by cheaper available handsets in the market other than those MVNOs can provide. Strong brand competition no longer guarantees success. However, affinity by a group of the customer base for a particular brand does exist. Monetizing brands is not that simple. All of these are seen as major challenges. The key players in the Global MVNO market are Boost Mobile, Virgin Mobile USA, Lebara Group, Tracfone Wireless, Inc, Red Pocket Mobile, Tesco Mobile Ltd, Globecomm Systems, Inc, Drillisch Telecom, KDDI Mobile, and PosteMobile. What’s covered in the report? Overview of the Global MVNO market. Understand the demand for the global MVNO market based model and types of services to determine the viability of the business. About Bharat Book Bureau: Bharat Book is Your One-Stop-Shop with an exhaustive coverage of 4,80,000 reports and insights that includes latest Market Study, Market Trends & Analysis, Forecasts Customized Intelligence, Newsletters and Online Databases. Overall a comprehensive coverage of major industries with a further segmentation of 100+ subsectors. Contact us at: Bharat Book Bureau Follow us on : Twitter, Facebook, LinkedIn, Google Plus Like it? Share it!More by this author |