5 Best Practices to Make Your Display Ads Stand Out

Posted by Lucid Scheme on September 27th, 2018

When it comes to considering display ads, it’s obvious that you want to make sure that others see and interact with your ads as they browse rather than ignoring them. Here are a few tips to help you create ads that can turn your casual browsers into customers:

1. Keep it short and simple

It can be really tempting to get the value for your investment while choosing display ads. But you should keep in mind that many of the most common display ad sizes are small and much-needed information in a small space can be overwhelming, or difficult to read. In short and simple words, simple and clean design that uses white space and a clear hierarchy can be effective for your adword campaign.

2. Use quality assets

More often display ads are small; but that doesn’t means you should compromise on quality. Try to use top quality imagery and make sure to include brand elements like logos that are crisp and clear. Additionally, it’s wise to export at the highest quality as possible and always check the exported images for quality before uploading.

3. Make them stand out

Obviously, you want your ad to stand out from the page the visitor is seeing. Not just for aesthetic reasons, but to make sure that your ads are approved by the ad networks. Design your display ads in such a way that they have clearly defined borders by bringing colors or images to the edge. This way, they can help with compliance and appeal visitor’s attention towards the ad. After all, your customers naturally gravitate towards things in boxes. If you use a white background or combine with the webpage, you can add a 1-2px grey border across all side to define the edges perfectly. It can help you set the ad apart from the background and offers a good definition while attracting the eyes.

4. Be relevant

As with all digital marketing, you want your display ads to be relevant and effective. It might be tempting to utilize a generic design and copy as the users are more likely to click on ads that they think are useful to them and their situation.

However, the renowned pay per click management agency in New York suggests that you should thoroughly understand your target audience and cater everything from text to imagery to reach them. Try to highlight sales including unique selling points and show how the ads you are using will impact your targeted audience.

5. Stick to your brand

First of all, it’s really important to maintain consistencies around all deliverables and design a unified image for the brand. Each and every display ad has the basic look and feel, even if your customers are looking at different ad, their brain instantly connect the new ad.

Most users rely on things that are more consistent and reliable. Rest assured that, professional adword management services in New York should help you out.

Secondly, consistency creates brand loyalty and recognition. Your products or services should be easily recognizable. A company’s brand should be used across every touch point the user encounters and it’s your responsibility to see that through.

Final thought –

Never underestimate the power of a simple design that is built on strong design principles and communicates your brand message to your prospective visitors. Consider hiring one of the best adword management services in New York to make a right selection. Rest assured that, your brand will appeal more visitors through a reliable pay per click management agency in New York.

This article is written by Lucid Scheme, a pay per click management agency in New York specializes in offering user-friendly, proven adwords management services best suiting client’s preferences and requirements.