Companies shouldn't ignore the fact that the Bing search engine, even though it is not the most-used search engine, is still a big name in the list of search engines. Thus, if you choose to ignore it, you are already losing out to other companies in the extremely competitive market.
As a marketing company, your task shall be of targeting as many clients as you can. Hence, you should start implementing management campaigns that focus on the Bing search engine.
Create an account: To start running ads on Bing, firstly you need to create an account. Just click the "sign up now" button in the Bing Ads option, and get started. A Bing PPC management company provides an opportunity to import any existing AdWords campaign from Google.
Keyword research: Keywords are important to the entire campaign, so you need to focus most on the keyword research. Your keywords should match the intentions of the audience. The Bing keyword research tool can help you with keyword research. With this tool, you can provide an initial keyword or a URL, through which Bing will automatically collect the relevant keywords from the page. It will also provide you with information like matching keywords, CTR, and CPC. The keyword planner tool will help you by suggesting similar keywords.
Campaign: Campaign: Select the option of creating a campaign from the dashboard. The first task is to provide your campaign with a suitable name. After selecting a relevant campaign name, decide the time zone of the target customers. After pinning down the location and language of your customers for narrowing the target, the last step in setting up a campaign would be the allocation of a budget. Once this budget gets spent, Bing will automatically stop showing the ads.
Ads: Now that you have successfully allocated a budget, set up an audience and created a campaign, you can start creating an ad. Remember that the ad should be both informative and attractive. If you don't have confidence in building a catchy ad, feel free to assign this task to a professional. Learn that the ad consists of two fundamental parts, the ad title, and the ad text.
Finishing up: With advanced options such as broad match, broad match modifier, phrase match, exact match, and negative match, Bing helps you to associate the ad with a keyword. Different options have different sets of benefits and loss, so select the option wisely to avoid wasting funds.
Once you have published the ads, make sure that you have chosen a time zone that attracts the maximum number of people at leisure hours. Don't worry if no views come on the first day itself, as every business demands patience but with time your Bing PPC management will surely succeed.
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ppcpapa Joined: September 27th, 2018 Articles Posted: 10
