AW '18 Collection #DiyaOnline
Posted by Diya Online on September 28th, 2018
Chances are, if you are a desi fashion lover residing anywhere in the world, you follow Diya online and so does your favorite desi fashion blogger. Perhaps you’ve used #iweardiya or #diyaonline more often than not especially if you are living in the queen’s country and love dressing up in Indian traditional fashion styles. This ever growing brand has been around for over 30 long years and has made an incredible mark with its presence in the United Kingdom. Also, the brand marked its global presence in the first half of the year by spreading its wings over 200 countries across the world crossing the major continents of #northamerica #southamerica #europe #africa #asia and even #australia.
The brand marked its global presence with almost 20 influencers from around the world, each of whom choose pieces from the high street ethnic wear’s collection and then snapped themselves wearing them, uploaded to fill the feeds of their combined thousands of followings with the requisite tags. With the big names in the industry including Nabila Bentayeb, Noha Hamid, Sebina Hussain , Tanjia Sayed, sagaleeyaa, Jaserah Asaudllah, Mona Khalifa and many more, the brand rose its global approach with the promotion of DIYA International. Apart from the varied influencer marketing, You know you’ve hit your customer base and created a solid community in the process when almost 60 percent of the tagged posts are by normal women who are unaffiliated with the brand, and are not considered “influencers”.
Diya Online has now launched its Autumn winter collection that encompasses the various hues and shades from the season and introduces 5 key trends in the Asian fashion market, making them the top ranked trendsetting fashion brand of the year under the high demanded clothing category. These fresh autumnal shades are sure to hit it big this season and can steer up your closet at the most affordable prizes. The new collection sublimes the season-appropriate fabrics like shawls that are inspired by the internationally renowned pashmina shawls that originate in the Northern parts of India. The main USP for this key trend is that they are reversibly usable and are paired with beautiful salwar suits in various silhouettes and colors. These reversible shawls can potentially replace all the dupatta's in your closet as and when the weather takes over the chills. Hence, making your styling a bit more sustainable and smarter for a conscious fashion lover. This beautiful fabric is not just limited to the dupattas but also makes its way to form jackets and bottoms in this carefully curated collection by the design team of Diya Online. Shawl dupattas play an indispensable role in our AW’18 wardrobe. Style it two ways with its reversible function while you take it out for a spin in the evening with a striking stiletto and embroidered clutch.
The other takeover by the brand is the printed bell bottoms that is Harmoniously fusing fashion’s new mood with a strong sense of retro nostalgia, the printed bell-bottoms makes a distinctly period print feel appropriately fresh for the new season ahead. Designed to make a fashionable statement, these printed bottoms offer a darker take on timeless essentials.
You know you’ve made the most out of the autumn winter season with the freshly introduced silk printed dupattas. They are a perfect blend of spring and autumn and thus offer you the best escape into the new season where the heat starts to cool off and its right about time to steer your style into new territory with the first trends from the season ahead beginning to shape the sartorial mood of now. The Silk printed dupatta strikes an unforgettable chord as we head into dust.
Another big trend from the A/W collection is the Gota patti gold embroidery that drives its inspiration from the famous textile market in Surat where the in-house design team of the brand was charmed by the intricacy and detailing of embroideries on breath-taking fabrics. Refreshing the native style with a contemporary Diya spin, the modified styles became instant favorites of this AW’18 collection. Last but not the least, the constructed shawl jackets and trousers make the at most style statement of the season by Diya online. The shawl dress inspires the undeniable sense of occasion with intricate woven thread work that also accentuates the craftsmanship that goes into the construction of these outfits. With both day and evening appeal, it’s a wild-card wardrobe entry that promises to make a memorable impact for any occasion.
Diya online casts its inevitable expertise in modest wear clothing that is definitely turning heads this year on the fashion front. Making and keeping the modest wear outfits fashionable and trendy can be a bit tricky at times but Diya Online is always at the rescue for it. The company’s motto is to introduce new styles and trends in the traditional Asian fashion category with every consecutive season. The brand has also curated a capsule collection called DIYA Skin that brightens up their website and widens their market to all the wedding outfit seekers. It consists of contemporary lehenga’s, gharara’s, off shoulder dresses, halter neck tops, palazzo’s and a lot more to add to your modern ethnic wardrobe. Bridesmaid or not, I bet you want to have a piece of Diya SKIN in your closet even if you don’t really need one. Hop on to their website www.diyaonline.com to have a look at this fresh A/W collection and many more timeless styles that mark a promise of trend, quality, comfort and most importantly takes care of your shopping budgets.
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