5 Powerful Ways To Use Mobile Apps For Increasing Customer Reach

Posted by Anubhuti Shrivastava on October 30th, 2018

Now, it's all about mobile apps and every business have to think innovatively to formulate unique ways in which they can reach new customers by utilizing these app ideas.

Mobile apps have become powerful tools to attract new users and try to convert them into permanent customers. Let's explore the five effective ways in which you can use these applications to connect with new customers for your brand.

1. Develop A Referral Program For Your Mobile App

It is extremely challenging to convince people who are unaware of your business to download your app. But you can take advantage of your current customer base who have their friends and colleagues who could like your app.

In order to get in touch with these potential customers, you should encourage your current clients to refer their family members, friends, and colleagues to your app. In order to persuade customers so that they refer you, reward them with some sort of surprise.

For instance, you can provide customers with a free month of one of your products for referring your brand to their acquaintances. This strategy can definitely help you in doubling or even tripling your referral marketing ROI.

2. Incorporate Fresh In-App Content That Users Can Delightfully Share

Today, users just love sharing stuff on their social media channels such as Facebook, Twitter, or Emails. Therefore, you can encourage customers to share text that has the name of your brand on it. Definitely, it could connect you with a wider audience base.

It is not mandatory for you to transform your business into a social platform, but you can persuade customers to share in-app content from your app. The users can easily view and share this content without visiting an external website. There are two ways in which you can produce in-app content for your customers so that they can share:

1. Provide them with text snippets from your blog or social media content. For example, sharable quotes.

2. Create some interesting content from the customers' app usage. For instance, you can generate the usage stats in a shareable form such as infographic or image and ask users to share them on their social media profiles.

The only condition for both of these ways to be successful is that the users are not redirected to an external website.  As such, you can let users connect their social media accounts so that to facilitate one-click posting, which will ultimately increase social shares for your brand.

3. Create An Influential App That Users Will Share Readily

The mobile phones of users are fully loaded with thousands of different apps. But on a regular basis, they use only a few apps that are actually important for them. For example, for a frequent traveller, an app that lets him check the flight costs and book them easily will be the most important one. These apps are tools that help customers to do something valuable.

In such a scenario, your sole motive should be designing an app that adds value to the customers’ lives. There are high chances that users will happily share such kind of apps with other people so that they can also get benefited.

4. Translate Your App Into Multiple Languages To Get Global Reach

Many businesses have local people as their target audience, but their products and services could be useful for people across the globe. Therefore, it is a good idea to translate your app into multiple mainstream languages such as Hindi or Spanish. It is one of the easiest ways to multiply your audience reach quickly.

This could lead people from other countries to download your app so that they could benefit from your app and business in general. So, don't limit your app to one single language, i.e., English. Translate it into a handful of languages and watch how it work wonders for your brand.

5. Utilize App Analytics Efficiently To Gain Useful Insights

You have to modify your app marketing strategy at regular intervals of time so that to keep up the pace with changing customers' preferences and requirements. You can utilize the app analytics and gain useful insights to tweak your marketing strategy.

You can implement an application performance management tool (APM) that let app owners evaluate app usage and monitor significant metrics. Also, it helps you to track customers' activities on your app.

This will allow you to optimize your app and revamp your marketing strategy accordingly. In the long-run, this strategy will help you to invest only in those areas that are having the most impact on your customer reach and not focusing on aspects that have no vital impact.

Thus, these are the top five ways in which you can use your mobile app to enhance the customer reach for your brand. You should strive hard to design your app in such a way so that it adds value to the users' lives and can remain relevant to them. Also, you need to let your app evolve with time to be in compliance with new market trends and outperform your competitors.