Probiotics Market Regulations and Competitive Landscape Outlook to 2026

Posted by vakhas on January 21st, 2019

Market Outlook

Healthy eating is a popular trend among consumers these days, however, constantly changing lifestyles and busy as well as long working schedules is leading to an increase in unhealthy eating habits among consumers, especially in developed and developing countries. Thus, there is a rise in health issues related to the digestive tract, for instance, inflammatory bowel diseases.

With rising awareness, the demand for functional food and dietary supplements that help cover nutritional requirements as well as provide additional health benefits is on the rise. Researchers have shown that the interaction between particular cells and nutrients inside the body can promote health and help prevent certain diseases. The increasing awareness about the role of good microbes and gut microflora as well as its function for better health is driving the attention of consumers towards the consumption of probiotics, a key functional food. Probiotics are beneficial microbes, which, when consumed in appropriate quantities, provide health benefits to consumers.

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Probiotics provide several health benefits, especially for the digestive tract, and are consumed in the form of supplements as well as added to various food products. Probiotics are consumed by humans as a part of their daily diet since ancient times. Yogurt and related products, as well as fermented products and traditional foods such as kimchi, kefir, kombucha & sauerkraut, are some of the most common products that naturally contain probiotics and are consumed across the globe. There has been a rapid increase in the demand for probiotics owing to growing health concerns, especially among the working population from developed as well as developing countries. The probiotics market is expected to grow rapidly during the forecast period.

Growing Demand for Probiotics due to their Numerous Benefits and Multiple Applications in the Food and Beverages Industry

There is constant growth in the demand for functional foods and dietary supplements for their nutritional as well as health benefits. Rapidly growing health concerns among majority of the population and increasing awareness among people about the benefits of good microbes & gut health are among the major drivers of the probiotics market.  The busy & sedentary working schedule of majority of the population, as well as unhealthy eating habits, which are leading to increased digestive & other health-related issues, and increased disposable income are among the secondary factors driving the probiotics market.

Probiotics provide multiple health benefits to humans, which include balancing the gut microflora, treatment of diarrhoea, especially antibiotic-associated diarrhoea, improving mental health, improving the condition of the heart, reduction in the severity of allergies, the treatment & prevention of certain digestive disorders, boosting the immune system and reducing obesity & belly fat. These health benefits are boosting the popularity of probiotics among consumers.

Certain types of probiotics provide certain types of health benefits, owing to which consumers are opting for customised probiotic products to meet specific requirements. Various food and beverages are fortified with probiotics, and these products are gaining popularity among consumers. Various dairy, baby food products, ice creams, snacks and desserts with added probiotics are currently trending products in the market.