Top 6 Content Marketing Strategies For 2019

Posted by Radhika Sharma on January 23rd, 2019

When compared to other fields, content writing is one of the fastest changing fields. On the recent content marketing trends, it is very important to update yourself be in the marketplace. Let us see six important trends to adapt in 2019:

1. Long-Form Content

In 2019, long-form content will be important because search engines reward bigger posts in results rankings and readers are looking deeply for more resources in a trustworthy way. The length of the content should be around 2000 words. After various analysis, it has been confirmed that content with more words gets more social shares when compared to content with lesser words. It is very significant to understand the long form content must be people engaging rather than wasting their time. By providing longer content you will be considered as a knowledge worthy person on the subject.

2. Webinars, Webcasts And Live Video

The real value of video marketing expressed that around 64% of consumers make buy the products after watching a branded video on Facebook. By the year 2021, the importance of video is predicted to enhance by 82%. Those people who inculcate this strategy enhance their business profit by 49%. Let us see a few tips in mind while applying this strategy to your 2019 marketing plan:

Be mobile-friendly

Be engaging and unique

Regularly upload videos.

With video marketing, you will actually enhance your popularity in 2019. So you need to understand how to optimize your business depending on your brand and target audience.

3. Voice Search

The application of smart speaker has actually enhanced the excitement level of the consumers. Almost 42% of the Americans considered them important and there is a steady increase in popularity. Smart speakers actually assist the customers to search for various brands. There will be lots of online publications with the help of audio content to stay in touch with their followers need. This implies that we will be seeing the latest advertising platforms as we enter 2019 and the future companies must inculcate this strategy to respond to the voice search demands.

4. Chatbots

Currently, there are lots of organizations which has started using chatbots for enhancing and personalizing customer engagement. Chatbot industry will enhance and decrease the operating costs. Artificial intelligence and machine learning technology imply chatbot features are quite easy to use by the consumers. Any open-ended questions can be answered by good quality chatbot and use natural language processing (NLP) and machine learning to check the best responses to frequently asked questions. A standard level of customer service is maintained by the chatbots because of their user-friendly nature. Moreover, they provide 24/7 client service while retaining data for later usage. It is important for you to consider the benefit of this cost-effective chatbots as an important marketing tool for your company.

5. Social Media

It is important for you to consider social media bandwagon and start implementing it in your business from this new year. If you are new to social media then kickstart it with Facebook. The social media realm is dominated by Facebook and it demands lots of consumer engagement. Instagram, Twitter, LinkedIn are other social media platforms helpful for you. This year LinkedIn gave a good profit of about 145%. Your content marketing plan should make the most use of such platforms.

6. Authenticity

Finally, the client needs to understand your business. It is very important to understand the trust of the client when they are deciding on the right product to buy. Irrespective of whether the product is online or in person the brand should be genuine and reachable and you must know how you stand out from your peers. The type of clients can be attracted by the honesty and the authenticity to work and make your content marketing initiative a successful attempt.

These are top content marketing trends to follow in new year.