Email marketing is the act of sending a commercial message to a group of people using an email. In the broadcast sense, every email sent to a customer is considered to be a part of email marketing. Well, if you market your products or services via E-mail it will be fast, flexible and cost-effective too. The email marketing market is one of the promising things in the future.
Advantages of E-mail Marketing - · It is a real-time marketing technique · It is shareable and environment-friendly · It is cost-effective, time-saving and less intrusive · We can measure the email campaign success · Email marketing allows personalization and segmentation · Email marketing design is flexible
Email marketing Market Insights – A recent study on email marketing market research says that market is expected to flourish at a CAGR of XX.X% during the forecast span of 6 years i.e. 2018-2023. Also, the current value of the market is valued at XX Million in 2017 and has the possibility rise up to XX Million in 2023. What is driving such growth? Significant growth in the email marketing campaign and industries is likely to foster the growth for this market. The demand for email marketing has been risen up to a good extent because of the success and conversions email marketing possess even at a low cost.
The report begins with an overview of the email market, email marketing market trends, advantages, and disadvantages. It also speaks of the wide uses and why it is a part of every industry today. The research answers various market-related questions like the overall market in the current year i.e. 2017 and what could be the market forecast rise in 2018-2023. The region that can have the highest demand in the future and how it is going to differ from the current position. Moreover, it laid down the key factors that drive the email marketing market growth. To understand the market properly, the market has been divided into various segments and further sub-segments. This helps in better market understanding and to find out valuable insights. The report also put forwards the market opportunities for both existing and entry-level players. There is separate region wise and global geographical analysis. The report put forwards the competitors’ work, their recent product launches, and the key strategies to sustain in the market. The research also gives a possible solution that could foster the growth of the company business.
Market Segmentation – The report segments the market based on component, by type, by end-use industry, and by the enterprise. By component, the market has been divided into software, application, and services. There are 3 types of software/application i.e. white label software, third-party standard, and web-based application. Moreover, by services market is divided into Integration, Installation, support, and maintenance. By type, the market is sub-segmented into traditional and automated. As per the end-use market has been divided into Retail/E-commerce, IT, Telecom, Travel and Leisure, Print, Publishing, BFSI, and others. Moreover, Enterprise could be small, medium and large. Besides facts, the market put a separate BPS analysis for every segment in the report.
What makes an Email marketing campaign successful? · Use proper timing and frequency · Best subject lines · Content should contain both Visuals and copy · Do optimization for all devices · Personalized emails always work
Small Companies globally to rule the Email marketing market - The report consists of an analysis of global regions which includes North America, Latin America, Europe, Asia Pacific, Middle East & Africa. This is the widest marketing technique used in almost all the geographies. But, small companies have more chance to be the part of this market because as a personalized message it gives a separate brand image in front of targeted customers.
Competitor Analysis -
While doing competitor analysis, email marketing market share has put portfolio of various companies like Alchemy Worx Ltd., Adestra Ltd, GetResponse, VerticalResponse, Inc., dotmailer Ltd, Forfront Ltd., BlueHornet Inc., Constant Contact, Inc., BlueTie Inc., Drip, Inc., Microsoft Corporation, International Business Machines Corporation (IBM), The Rocket Science Group, LLC (mailChimp), iContact Corporation, Salesforce Inc., Zoho Corporation Pvt. Ltd., Campaign Monitor, Natexo Group, Epsilon, Responsys Inc and Other Major Key Players. For example, MailChimp is one of the popular email marketing solutions today. It allows you to send a rapid amount of emails at once. It helps you in creating unique campaigns, connectivity to your favorite tools, automates your busy work and optimizes all your efforts.
Thus, it will be safe to say that email marketing market is one of the trending markets to adopt and has a great promising future ahead. Most of the startups and small companies irrespective of their domain uses email marketing techniques and campaigns for use.
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Aditi Desai Joined: December 20th, 2018 Articles Posted: 171
