Must read: Top 4 Digital Marketing Trends for 2019: How Much Will You Benefit?

Posted by Praveen Rastogi on January 30th, 2019

In digital marketing universe, change is the only constant we can trust. Every year, fresh marketing techniques tell about new platforms and sudden "out-of-the-date" techniques. And freelance digital marketing expert is doing far better in this field.

If you are making a career in marketing, or promoting and outreach for your own business, staying on top of these events can be very challenging.

Will you benefit from some targeted training on a particular type of software? Should you consider increasing your social media skills? Where is your time, money and brain capacity best spent?

Here the market and business owners should keep an eye on, because the roll in the new year.

1. "OMNICHANNEL" Marketing: It is Time to Start Your own Strategy

We are talking about creating a data-based, comprehensive, thought-provoking digital marketing strategy. Ironically, the first thing in the "2019 Marketing Trends" list is the oldest rule in the book: Before launching, make a plan!

But to be honest, this is a bit more complex than it is. 2019 brings even more social media channels, greater interaction between desktops, mobile and in-store interactions, and an increasingly fine "customer".

To understand, to take advantage of and to unite all these touchpoints, there is a demand for a really strong understanding of digital strategy. It's time to dig Silos once and for all, and bring all your online marketing pieces together.

"Omnichannel is watching the experience through the eyes of its customers, is doing orchestration of customer experience on all channels so that it is intuitive, integrated and consistent.

Omnichannel estimates that customers can start in one channel and move to another because they move on to a proposal. Creating these complicated these hand-offs between channels should be liquid for the customer. "

How can you achieve such a lucrative marketing goal in 2019? The main first steps include:

• Develop detailed buyer personality (you really should understand what your viewers feel)

• Map your customer travel (Which channel is used most for your person? What steps do they take to search, join them, and buy from your business?)

• Developing a compelling and unique selling proposal (What does your brand mean?)

• Clear key messages and communication goals that will guide your strategy, and will take you to all channels

• Put together a measurable, goal-oriented marketing strategy that integrates all the above information

2. Video can be large and live video is growing fast

Smart Insights, Forbes, Social Media Examiner ... and literally on every list, we emphasize the importance of video for 2019 and the growing relevance of live video.

Obviously, this is something that the market and business owners need to integrate into their strategy - or actually ramp up for 2019.

For many people the obstacles revolve around content and quality. What topics should you make videos on? What about the quality of production? How should I get started, and which channels should I use?

In the context of channels, Instagram, Facebook and YouTube are clear options, and cover a wide range of age groups (choose the ones that are most suitable for your personality.)

And we would love to share this great podcast with Social Media Examiners, which all start with live video marketing. Hold a note pad, listen to one, and get inspired:

3. Restoring in social media with "Make" content

This is a very interesting trend published by Ed Cowan, a digital expert, David Cohen. Cohen explains that on a large scale security breaches on Facebook and Twitter last year, the reliability of the social media content, and the security of the engagement on these networks has seriously erased faith.

Cohen has given several statistics to show the growing distrust in social media today:

• Adelman's 2018 Trust Barometer found that 60% of respondents no longer trust social media companies

• Independent research firm, Ponemon Institute, found that Facebook was the toughest hit, in which faith was 66% less

• Due to the use of fake reports and its bots, Twitter also lost the trust of users

• 71% believe that social media should provide more high quality journalism and proper content

Here's a very clear way for marketers and business owners: Invest in better research, high quality content for your social channels in 2019. You will need to regain your audience's confidence and build a lasting relationship with customers.

Hootsuite and Social Media Today recommends the following guidelines:

• Do not post only one content on all your platforms: think about the context, and how to optimize these different modes you share.

• Focus on transparent (authentic content) created by experts and staff advocates (instead of celebrity influencers).

• If you want to use influencers, go with "micro-influencers" in pursuit of less than 10,000 (their support is more reliable and credible by fans).

• How do you collect data on your audience, and be honest about ensuring privacy.

• Respond quickly to requests, questions and concerns: Show your fans whom you are listening to, and you are ready to engage.

4. Email Marketing Automation

Have not reached the board to use email and earn more sales? 2019 is the year to make that leap.

On the day of the mass email blasts that bombed your entire audience with the exact message at the same time.

At this point, marketing techniques make it possible to send each segment of the message group, on the basis of continuous basis, to each section of the audience group and to various stages of the buying cycle. And the data proves that it actually works.

In order to be truly revived about adopting this approach in 2019, take a look at some email marketing statistics:

• 80% of retail professionals say that email marketing is the biggest driver of their customer retention

• 49% of businesses use some types of email automation

• Users who buy products via email spend 138% higher than those who receive email offers

• 73% recognize millennial email as a preferred medium of business communication

• There is an open rate for fragmented email campaigns, which is 14.32% higher than the non-fragmented campaigns

• 28% of consumers prefer to receive promotional emails more than once per week

• For each $ 1 spent on email marketing, according to a study by Campaign Monitor, $ 44 is built in return

But, the truth is that you do not need to take every shiny new take immediately or jump to every new channel. It's all about understanding which ideas and tools will help you reach your marketing goals - and actually master them. And at that very initial stage, you should get in contact with the best freelance digital marketing manager.